The eagerly anticipated shortlist for this year’s glittering Performance Marketing Awards in London has today been unveiled.
Key players from this booming and innovative industry can now set their sights on exactly which of the 31 uniquely created categories they have been nominated in.
With five extra awards this year and categories such as the Hotshot Rising Star, Most Incremental Performance Marketing Campaign, Network Innovation and Best use of Mobile, it is clear from the shortlist there is a huge amount of talent across the board.
Performance Marketing Awards judge and content director at A4u, Chris Johnson, said: “The sheer increase in entries this year reflects how companies have been harnessing performance marketing's 'commercially viable' tagline over the past 14 months in order to lower cost per sale and lift campaign ROI.
“During 2012 we saw many industry stakeholders focus on studying, enhancing and rewarding the customer journey online, offline, in-store and through innovative targeting - all of which are far more prominent within the entries compared to last year, and all of which are being measured on performance.”
Tough job for Expert Judges
The shortlist was created by a panel of 24 expert judges - from companies in the know, such as vice chairman of the Oglivy Group Rory Sutherland; chairman of Decision Technologies Ltd, Tobin Ireland; founder of Delightful Communications, Mel Carson; chief strategy officer of SOMO; Ross Sleight and commercial director (EMEA) at Marin Software, Jon Myers.
Other judges hail from the likes of SEOgadget, Expedia, A4u, LOVEFiLM, BT - and more.
Charged with scrutinising and pouring over a vast amount of insightful and interesting entry submissions, the panel really narrowed the findings down by looking at aspects such as innovation and uniqueness, clear campaign objectives, feasibility, smart execution and success and return on investment.
More than 100 retail brands have secured a prestigious place on the shortlist and on May 7, agencies, publishers, new entrants, affiliate programmes, campaigns, advertisers, and more will go head-to-head for the varying coveted awards.
It is clear from the list that several companies, such as Affiliate Window, Tradedoubler, Net Media Planet, 7thingsmedia, vouchercloud, Commission Junction, affilinet and TopCashback, have been working hard across many areas of the performance marketing industry, allowing them to gain multiple spots on the shortlist in a number of categories.
With the huge gust of mobile innovations and tools sweeping across the sector, a beady eye is sure to be on the winner for the Best use of Mobile Award. From Tradedoubler’s mobile partnership with The Body Shop and thetrainline.com, to uSwitch.com’s mobile efforts and Net Media Planet’s exploits with Papa John’s Pizza – this category is one to watch.
Mobile innovations also pop up under the Network Innovation Award, Best use of Data Award and the Best New Entrant Award.
Full Recognition Deserved
No doubt the final six who have made it onto the Hotshot Rising Star Award will also be waiting with bated breath for this highly sought-after award – as was last year’s winner from found.co.uk, Pete Newman.
The dazzling awards ceremony, in association with Commission Junction, will return to the Grosvenor House Hotel in Park Lane, for its seventh year and provides the optimum opportunity to celebrate the pioneering performance marketing industry and mingle with industry figures.
Managing director of A4u, Sarah Parsonage, added: “This year's shortlisted companies deserve full recognition for the part they've played in the (now valued) £9 billion performance marketing industry, and I look forward to showcasing our winners and highly commended entries on May 7.”
Performance Marketing Awards 2013 Shortlist
Found for the Foundry - The "Giving Something Back" Project, GDM Digital - Bringing Retargeting to SMEs with Webgains, Give as you Live, Launch of Nectar Adpoints, Skimlinks, The Beans Group for Freshersfields.com
Forward3D and Pinalytics, Forward3D for Hilton, Performics for Premier Inn in Partnership with TopCashback, Shop Direct Group in collaboration with Quidco & Affiliate Window
Affiliate Window for FedEx Days, Affiliate Window for 'Making Mobile Count', affilinet, Commission Junction, OMG Refer, The Zoo Project, Webgains' Affiliate Recruitment Tool
Best Use of Data
Content Sites Vastly Underpaid Study by Skimlinks & Shop Direct Group, DC Storm and dealchecker.co.uk maximise PPC profit, ImpactTag with On the Beach, Linkdex Publisher Discovery, MEC on behalf of T-Mobile, myThings for Shop Direct Group, Sky & Affiliate Window, TagMan for Air New Zealand
Best New Entrant
Arena Media for Sports Direct, Dunelm Mill & Affiliate Window, GDM Digital - Bringing Retargeting to SMEs with Webgains, Google Affiliate Network, Linkdex Publisher Discovery, Nelly.com & Affiliate Window, The Flannels Group, Tradedoubler for Tesco Mobile
7thingsmedia, Arena Media, LBi, MEC UK, Mindshare, Neo@Ogilvy, nonstopConsulting, Optimus-PM, R.O.EYE - Focused on results, Starcom MediaVest
Best Use of Performance Marketing as Part of a Multi-Channel Campaign
7thingsmedia for Ideal World, Next Jump for Goldsmiths, Omnicom Affiliates & Digital Partnerships for ING, Tradedoubler for Hotels.com, Tradedoubler for The Body Shop, Vouchercodes.co.uk with Warehouse
Best Search Campaign
eSearchVision - Dynamic Sports Betting Odds Campaign, iProspect for Rise of the Planet of the Apes, Net Media Planet with Cotswold Outdoor, Net Media Planet with Papa John’s Pizza, STEAK for John Lewis Insurance, Tesco, Tradedoubler & Vouchercodes.co.uk
Best Lead Generation Campaign
iProspect for MINI, Starcom with The Auto Network for Honda, Ten Thousand Hours for Wowcher, Tradedoubler & British Gas Business, vouchercloud for Legal & General, Zizzi & Affiliate Window
Best Use of Mobile
Commission Junction for Paddy Power, Net Media Planet with Papa John’s Pizza, TopCashback, Tradedoubler for The Body Shop, Tradedoubler for thetrainline.com, uSwitch.com
Best Use of Email
Freemax Media and affilinet for Tesco, Happy Birthday from PizzaExpress, Next Jump for Holiday Extras, SaleCycle and Commission Junction in conjunction with Laura Ashley, The Launch of the Nectar eShops Welcome Journey, Tradedoubler for Tesco, Vouchercodes.co.uk with Clarks
Best Consumer Targeting Campaign
7thingsmedia for Liberty London, First Utility and Webgains, Forward3D for Republic, myThings for Shop Direct Group, Next Jump for Holiday Extras, Red Letter Days & Affiliate Window, Struq & Debenhams - tearing up the rule book for personalised retargeting
Best Managed Affiliate Programme
7thingsmedia for boohoo.com, 7thingsmedia for Liberty London, Commission Junction for Argos, Dixons Retail Group & Affiliate Window, eBay Partner Network, LOVEFiLM, Mindshare for Post Office, Red Letter Days, Tradedoubler for Hotels.com, Tradedoubler for Tesco
Global Excellence in Performance Marketing
JVWEB and Sony, a European growth, Neo@Ogilvy for British Airways, Neo@Ogilvy for Sony, PHG, Ticketmaster & Affiliate Window, TopCashback, Tradedoubler for Hotels.com, Vouchercloud
Hotshot Rising Star Award
Delaine Yeoh at Quidco, Fiona Gandy at 7thingsmedia, Graham Jenner at TopCashback, James Baignent at iPropsect, Sean McAuley at FusePump, Will Goff at Performance Horizon Group
Best Brand Engagement Campaign
Alibaba - Good Ideas, Great Businesses, Arena Media and Squawka.com for Domino's Pizza, Coull for Tesco Direct, Found for Interflora "Everyone 'Likes' Roses", Performics for Premier Inn in partnership with TopCashback, Tradedoubler for F&F; Clothing, Vouchercodes.co.uk with Thorntons, Whittard of Chelsea & Affiliate Window
Best Agency-led Performance Marketing Campaign
7thingsmedia for boohoo.com, Alibaba - Good Ideas, Great Businesses, Mindshare for Post Office, House of Kaizen for work on Total Gym Fitness, LLC, Omnicom Affliates & Digital Partnerships for ING, Perfect Storm Media & Seatwave, Silverbean and Astley Clarke
Most Incremental Performance Marketing Campaign
Confused.com & OMG, First Utility and Webgains, Free Pizza with TopCashback and Domino's, iProspect for British Gas, myThings for Shop Direct Group, Performics for Premier Inn in partnership with TopCashback, Virgin Holidays with R.O.EYE, Vouchercodes.co.uk with Debenhams
Best Finance Advertiser
Arena Media for Legal & General, Direct Line Group, Mindshare for Post Office, Neo@Ogilvy for American Express, Omnicom Affiliates & Digital Partnerships for ING, Policy Expert & OMG
Best Finance Publisher
Freemax Media, GF Group, money.co.uk, TopCashback, Vouchercloud
Best Retail Advertiser 7thingsmedia for boohoo.com, Commission Junction for Argos, LOVEFiLM, The Hut Group & Affiliate Window, twentysix for La Redoute
Best Retail Publisher Nectar eShops Relevancy Driving Campaign, Vouchercodes.co.uk
Best Travel Advertiser
affilinet for Holidays Autos, Commission Junction for TUI, lastminute.com & Affiliate Window, lowcostholidays.com & Affiliate Window, thetrainline.com via Tradedoubler
Best Travel Publisher
TopCashback, vouchercloud, British Airways & Neo@Ogilvy
Best Technology & Telecoms Advertiser
Vodafone, BT, O2, Plusnet, Sky, Tesco via Tradedoubler
Best Technology & Telecoms Publisher
Publisher’s Choice Awards
Best Publisher Support
Affiliate Window, Tradedoubler, Webgains Commissions Dedicated Account Management
Best Advertiser Support
Affiliate Window, affilinet, Commission Junction, Tradedoubler
Best Account Manager at an Agency or Network
Adela Halilovic at Commission Junction, Charlie Hawker at Fusepump, George Gray at iProspect, Hannah Turnes at Affiliate Window, Julie Wood at Webgains, Kelly Magrath at ValueClick Media, Ky Ismet at Tradedoubler, Morgan Anning at Starcom MediaVest, Rachael Spowart at LBi, Steven Plimmer at eSearchVision
Publisher’s Choice of Network
Affiliate Future, Affiliate People, Affiliate Window, affilinet Afform / Co-Reg Lead Belboon, Commission Junction, Coull: Video Performance Network, DC Storm, Direct Agents, eBay Partner Network, Google Affiliate Network, Impact Radius, Intela, Rakuten LinkShare, Market-ace, Matomy Market, Monetise, MoreNiche, Omnicom Affiliates, Online Media Group (OMGpm), Paid On Results, RevenueWire, Silvertap, TAG: The Affiliate Gateway, The Slice Network, Tradedoubler, TradeTracker, Webgains, WOW Trk, zanox.