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Performance Marketing Awards 2013 Shortlist Announced

Performance Marketing Awards 2013 Shortlist Announced


Back for its 7th year and aptly on the 7th May, the Grosvenor House Hotel will once again play host to the Performance Marketing Awards where record entry numbers has produced one of the broadest shortlists in the event's history.

A total of five new awards are reflected on this year's shortlist with large agencies, big brands and industry stalwarts who have been rewarded with a listing on our brand engagement, agency-led and incremental award categories.

Targeting the Agile Consumer

Judges were impressed with the volume of entries that showcased success in integrating offline, online and agile consumer strategies to capture an increasingly savvy market.

Alignment of multi-channels, increased data and knowledge sharing, cross platform attention and full use of the marketing mix are just a few of the popular trends that industry stakeholders has invested in over the course of the year.

'Forensic' Approach to Campaigns

Another major trend from this year's entries included the forensic-style approach that was undertaken for many campaigns.

Industry stakeholders were tasked with proving the channel's additional reach and potential through analysis of incremental sales, by reducing costs and increasing return - something that many proved to be even more successful than the industry's average ROI of 11:1.

This approach has encouraged a heap of brands to be recognised including the likes of Zizzi, Pizza Express, BT, Vodafone, O2, Sky, The Body Shop,,, Tesco,, La Redoute, LOVEFiLM,, Argos, The Hut Group, Legal & General, Post Office, American Express, ING, Shop Direct Group, Debenhams, Virgin Holidays, British Gas, Domino's,, Interflora, Whittard of Chelsea, Sony, Ticketmaster, British Airways, Clarks, Liberty London and many more.

Join us in May

Taking place on the 7th May 2013, the 7th annual awards ceremony that rewards excellence and innovation within Performance Marketing returns to the Grosvenor House Hotel, London, to play host for an evening of celebration and networking in the performance marketing channel worth in excess of £9bn.

Find out more about table bookings and sponsorship of the ceremony here.

Full Shortlist for the Performance Marketing Awards 2013

Increased customer journey attention, adoption of agile marketing methodologies and smarter squeezing of costs to maximise ROI are all showcased in this year's shortlist.

Publisher Innovation

  • Found for the Foundry - The "Giving Something Back" Project
  • GDM Digital - Bringing Retargeting to SMEs with Webgains
  • Give as you Live
  • Launch of Nectar Adpoints
  • Skimlinks
  • The Beans Group for

Advertiser Innovation

  • Forward3D and Pinalytics
  • Forward3D for Hilton
  • Performics for Premier Inn in Partnership with Top Cashback
  • Shop Direct Group in collaboration with Quidco & Affiliate Window

Network Innovation

  • Affiliate Window for FedEx Day
  • Affiliate Window for 'Making Mobile Count'
  • affilinet
  • Commission Junction
  • OMG Refer
  • The Zoo Project
  • Webgains' Affiliate Recruitment Tool

Best Use of Data

  • Content Sites Vastly Underpaid Study by Skimlinks & Shop Direct Group
  • DC Storm and maximise PPC profit
  • ImpactTag with On the Beach
  • Linkdex Publisher Discovery
  • MEC on behalf of T-Mobile
  • myThings for Shop Direct Group
  • Sky & Affiliate Window
  • TagMan for Air New Zealand

Best New Entrant

  • Arena Media for Sports Direct
  • Dunelm Mill & Affiliate Window
  • GDM Digital - Bringing Retargeting to SMEs with Webgains
  • Google Affiliate Network
  • Linkdex Publisher Discovery
  • & Affiliate Window
  • Carat Manchester and The Flannels Group
  • Tradedoubler for Tesco Mobile

Best Agency

  • 7thingsmedia
  • Arena Media
  • Lbi
  • MEC UK
  • Mindshare
  • Neo@Ogilvy
  • nonstopConsulting
  • Optimus-PM
  • R.O.EYE - Focused on results
  • Starcom MediaVest

Best Use of Performance Marketing as Part of a Multi-Channel Campaign

  • 7thingsmedia for Ideal World
  • Next Jump for Goldsmiths
  • Omnicom Affiliates & Digital Partnerships for ING Direct
  • Tradedoubler for
  • Tradedoubler for The Body Shop
  • with Warehouse

Best Search Campaign

  • eSearchVision - Dynamic Sports Betting Odds Campaign
  • iProspect for Rise of the Planet of the Apes
  • Net Media Planet with Cotswold Outdoor
  • Net Media Planet with Papa John's Pizza
  • STEAK for John Lewis Insurance
  • Tesco, Tradedoubler &

Best Lead Generation Campaign

  • iProspect for MINI
  • Starcom with The Auto Network for Honda
  • Ten Thousand Hours for Wowcher
  • Tradedoubler & British Gas Business
  • vouchercloud for Legal & General
  • Zizzi & Affiliate Window

Best Use of Mobile

  • Commission Junction for Paddy Power
  • Net Media Planet with Papa John's Pizza
  • TopCashback
  • Tradedoubler for The Body Shop
  • Tradedoubler for

Best Use of Email

  • Freemax Media and affilinet for Tesco
  • Happy Birthday from PizzaExpress
  • Next Jump for Holiday Extras
  • SaleCycle and Commission Junction in conjunction with Laura Ashley
  • The Launch of the Nectar eShops Welcome Journey
  • Tradedoubler for Tesco
  • with Clarks

Best Consumer Targeting Campaign

  • 7thingsmedia for Liberty London
  • First Utility and Webgains
  • Forward3D for Republic
  • myThings for Shop Direct Group
  • Next Jump for Holiday Extras
  • Red Letter Days & Affiliate Window
  • Struq & Debenhams - tearing up the rule book for personalised retargeting

Best Managed Affiliate Programme

  • 7thingsmedia for
  • 7thingsmedia for Liberty London
  • Commission Junction for Argos
  • Dixons Retail Group & Affiliate Window
  • eBay Partner Network
  • Mindshare for Post Office
  • Red Letter Days
  • Tradedoubler for
  • Tradedoubler for Tesco

Global Excellence in Performance Marketing

  • JVWEB and Sony, a European growth
  • Neo@Ogilvy for British Airways
  • Neo@Ogilvy for Sony
  • PHG
  • Ticketmaster & Affiliate Window
  • TopCashback
  • Tradedoubler for
  • vouchercloud

Hotshot Rising Star Award

  • Delaine Yeoh at Quidco
  • Fiona Gandy at 7thingsmedia
  • Graham Jenner at TopCashback
  • James Baignent at iPropsect
  • Sean McAuley at FusePump
  • Will Goff at Performance Horizon Group

Best Brand Engagement Campaign

  • Locker Room Media for Alibaba - Good Ideas, Great Businesses
  • Arena Media and for Domino's Pizza
  • Coull for Tesco Direct
  • Found for Interflora "Everyone 'Likes' Roses"
  • Performics for Premier Inn in partnership with TopCashback
  • Tradedoubler for F&F; Clothing
  • with Thorntons
  • Whittard of Chelsea & Affiliate Window

Best Agency-led Performance Marketing Campaign

  • 7thingsmedia for
  • Locker Room Media for Alibaba - Good Ideas, Great Businesses
  • Mindshare for Post Office
  • House of Kaizen for Total Gym Fitness, LLC
  • Omnicom Affliates & Digital Partnerships for ING Direct
  • Perfect Storm Media & Seatwave
  • Silverbean and Astley Clarke

Most Incremental Performance Marketing Campaign

  • & OMG
  • First Utility and Webgains
  • Free Pizza with Top Cashback and Domino's
  • iProspect for British Gas
  • myThings for Shop Direct Group
  • Performics for Premier Inn in partnership with Top Cashback
  • Virgin Holidays with R.O.EYE
  • with Debenhams

Vertical Awards

Best Finance Advertiser

  • Arena Media for Legal & General
  • Direct Line Group
  • Mindshare for Post Office
  • Neo@Ogilvy for American Express
  • Omnicom Affiliates & Digital Partnerships for ING Direct
  • Policy Expert & OMG

Best Finance Publisher

  • Freemax Media
  • GF Group
  • Top Cashback
  • vouchercloud

Best Retail Advertiser

  • 7thingsmedia for
  • Commission Junction for Argos
  • The Hut Group & Affiliate Window
  • twentysix for La Redoute

Best Retail Publisher

  • Nectar eShops Relevancy Driving Campaign

Best Travel Advertiser

  • affilinet for Holidays Autos
  • Commission Junction for TUI
  • & Affiliate Window
  • & Affiliate Window
  • via Tradedoubler

Best Travel Publisher

  • Top Cashback
  • vouchercloud, British Airways & Neo@Ogilvy

Best Technology & Telecoms Advertiser

  • Vodafone
  • BT
  • O2
  • Plusnet
  • Sky
  • Tesco via Tradedoubler

Best Technology & Telecoms Publisher


Publisher’s Choice Awards

Best Publisher Support

  • Affiliate Window
  • Tradedoubler
  • Webgains

Best Advertiser Support

  • Affiliate Window
  • affilinet
  • Commission Junction
  • Tradedoubler

Best Account Manager at an Agency or Network

  • Adela Halilovic at Commission Junction
  • Charlie Hawker at Fusepump
  • George Gray at iProspect
  • Hannah Turnes at Affiliate Window
  • Julie Wood at Webgains
  • Kelly Magrath at ValueClick Media
  • Ky Ismet at Tradedoubler
  • Morgan Anning at Starcom MediaVest
  • Rachael Spowart at Lbi
  • Steven Plimmer at eSearchVision

Publisher’s Choice of Network

  • Affiliate Future
  • Affiliate People
  • Affiliate Window
  • Affilinet
  • Afform / Co-Reg Lead
  • Belboon
  • Commission Junction
  • Coull: Video Performance Network
  • DC Storm
  • Direct Agents
  • eBay Partner Network
  • Google Affiliate Network
  • Impact Radius
  • Intela
  • Rakuten LinkShare
  • market-ace
  • Matomy Market
  • Monetise
  • MoreNiche
  • Omnicom Affiliates
  • Online Media Group (OMGpm)
  • Paid On Results
  • RevenueWire
  • Silvertap
  • TAG: The Affiliate Gateway
  • The Slice Network
  • Tradedoubler
  • TradeTracker
  • Webgains
  • WOW Trk
  • zanox

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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