Last week London-based agency Net Media Planet announced the launch of a new service proposition in partnership with CharmClick of China.

The new service exclusively offers UK and Ireland -based companies the opportunity to advertise on China’s leading search engine, Baidu.

As Baidu, often referred to as China’s Google, opens its doors to the West it brings with it major new online marketing opportunities for British brands. With an online population of 564M and 242M online shoppers, the scale of the Chinese market is incomprehensible to the West.

Johnny Zhu, CEO of Charmclick and Sri Sharma, Net Media Planet MD officially launched the collaboration during the keynote address at Internet Retailing Expo 2013. Entitled, ‘Baidu comes to Britain – new opportunities for online marketing in China’, Sri and Johnny showcased the opportunity for British brands to take advantage of China’s increasing demand for Western brands. Sharing insights on China’s unique online-shopping ecosystem, and ideas on how British brands can gain a foothold in the world’s next e-commerce superpower.

The event also marked the launch of the partnership between Net Media Planet and Chinese advertising agency CharmClick. The agencies will be working together exclusively to help British and Irish brands take advantage of this lucrative market.

CharmClick is the exclusive European Baidu partner and Net Media Planet is the UK/Irish Baidu service provider. Both agencies are members of the Yamondo international network.

For more information about how you and your business can make the most of the UK Baidu opportunity please call [0207 186 2111] or email Digby at