TubeMogul has buddied up with StickyXchange to improve its video ad offering in France. Linked to ad network, StickyADStv, the private video ad exchange has 8.5 million monthly unique users according to Mediametrie.
StickyXchange’s client roster is said to feature some of Europe’s top publishers. It was also the first marketplace to support openRTB for video in France, an IAB-endorsed standard that allows buyers of advertising to communicate with sellers of inventory.
Yield optimisation is used by the French ad exchange to assist in publishers’ revenue making exploits. The technology ensures that the highest bid is always served while the sell-side decision on various scorecards is fine tuned.
Analytics in StickXchange provide a way to determine the best floor prices. There are options to display insights into buyer bids, average bid price, bid and volume purchase per day, per site and per-content category.
Hervé Brunet, CEO and co-founder of StickyADStv and StickyXchange was hardly surprised that TubeMogul wanted to partner with one of France’s more sizable advertising marketplaces.
“StickyXchange is the largest marketplace in France after the DoubleClick Ad Exchange,” he said. “TubeMogul’s leading programmatic video technology will bring new revenues to our publishers.”