Day two of Performance Marketing Insights: New York is about to commence, but what happened on the first day? Our friends at Performance Marketing Insider were at the event and captured three insightful video interviews.
Murray Newlands questioned Affiliate Window, Affiliate Traction and Linkdex about some of the key issues in performance marketing. What’s the best way to use case studies? Why should you be thinking about attribution? How important is content?
Affiliate Window on Case Studies
Head of PR at Affiliate Window, Lisa Chaikin, discusses how case studies are a great way to engage with brands. They offer advertisers some great insight into performance marketing that could improve their own working practices.
You can view some of Affiliate Window’s case studies in the case study section on A4u.
Affiliate Traction on Attribution
Greg Shepard, founder and CEO of AffiliateTraction, talks about the ever-topical subject of Attribution and how his company is managing the transition. It obviously helps brands save money, but is it good news for publishers?
Linkdex on Content and SEO
Content is a big talking point for brands at the moment and Linkdex CEO, Steve Brown, confirms as much in this interview. He believes that recent changes in Google have brought the search and PR industries closer together.