As part of the agreement, R.O.EYE will have a member of their team regularly sit alongside the digital marketing team at Best Western Hotels GB in their offices in York.

R.O.EYE will consult on the affiliate program, which is operated through the Affiliate Window & Tradedoubler networks and has been an active program since 2009. Having previously managed the Hotels4U affiliate program and with extensive travel sector experience, the R.O.EYE team was chosen for their all round affiliate program management expertise and their knowledge of the industry which is second to none.

Laura Robinson at Best Western Hotels GB commented, “We are really pleased to announce that Best Western will be working with the Manchester based arm of R.O.EYE on our affiliate marketing. R.O.EYE will be acting as a consultant for Best Western Hotels, delivering in-depth competitor insight and industry data, as well as building a successful affiliate strategy with the Best Western team”.

Commenting on their latest client win, Gavin Male, Managing Director of R.O.EYE said, “Best Western Hotels is a great brand that resonates with the population at large. The affiliate program has been ticking along very nicely but there is a huge opportunity available in the program and with R.O.EYE working alongside the networks and the in house team we can already see a lot of potential and initiatives that will ensure even better results for the affiliate program as we move into 2013 and beyond.”