As part of its new forceful targeting approach, global computer technology company Oracle has unveiled the ‘industry’s first one-stop platform’ for monitoring and managing social interactions.
The California-based multinational, which develops and markets computer hardware systems and software products, has created a unified programme with a single-sign in, to all of Oracle's social applications.
Through the new Social Relationship Management (SRM) product, all tools are brought together under a new interface and with some additional capabilities - allowing the user to listen, engage, monitor and market customers across their social media platform.
As part of its ‘aggressive integration strategy’, the new offering, via the Oracle Cloud, provides a tailor-made service, complete with various social monitoring and marketing tools - such as a live interactive chat feature.
Rethinking Traditional Methods
Executive vice president of Oracle product development, Thomas Kurian, said: “Social is driving significant change across enterprises, enabling businesses to rethink and restructure their traditional way of doing business.
“Oracle SRM brings together traditionally disparate social solutions into one powerful enterprise platform, allowing customers to fully leverage and maximise social data, insights and interactions, to improve customer interactions and business results.”
The company says the new Oracle SRM, combined with Oracle Eloqua, delivers the industry’s only complete digital marketing solution - giving users a holistic view of their entire digital footprint.
Improving Customer Interactions
The new product claims to eliminate the inconsistency, duplication and delays of ‘social silos’, to enable users to create, measure, and consistently deliver more rewarding customer experiences.
Integrated with other Oracle applications, it allows organisations to use social to ‘transform’ their corporate business processes and systems, improve customer interactions and better measure social’s contribution to business goals.
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