Norwegian Air Shuttle Launches UK Online Performance Campaign with Vizeum and PHG
Norwegian Air Shuttle ASA, from now called Norwegian, the public low cost airline, has appointed Vizeum (part of the Aegis Group) and Performance Horizon Group (PHG) to launch its online performance marketing campaign targeting the UK market.
The airline is rolling out an affiliate and aggregator programme using ExactView, the leading enterprise focused global affiliate platform from PHG. The campaign will be managed by Vizeum, the communications planning and buying agency, using ExactView to track, manage and optimise conversions driven from affiliate partners across multiple digital channels.
ExactView’s reporting and partner tools will enable key revenue streams to be managed easily while driving affiliate relationships. The platform will provide Norwegian and Vizeum with the information it needs to make critical decisions through data analysis in real-time, and then execute changes necessary to maximize revenue opportunities.
George Gray, Affiliate Account Manager at Aegis, says; “Norwegian is a forward thinking company which understands the value of performance marketing. We were tasked with setting up an affiliate programme and launching within 4 weeks, which we achieved through the tremendous efforts of the team here and hands on support from PHG. Our goal now is to connect with those partners and develop aggressive growth strategies. Ensuring brand, affiliates and aggregators are all working together.”
Sean Sewell, Business Development Director for PHG says; “This is a great example of how a brand can work with their agency to develop and grow an affiliate programme, with PHG providing the architecture to support and execute the strategy through. The support from our team resulted in a seamless integration and we look forward to seeing this programme grow..”
He added; “We are excited to be working with Norwegian and Vizeum and extremely proud that our infrastructure will be the springboard for this launch. Our real time reporting, unrivalled flexibility around commission settings and ability to show meta data as part of the performance reporting means we’re gaining increasing traction within the travel sector.”
If you would like to sign up to the Air Norwegian programme please click here:
About Performance Horizon Group
Performance Horizon Group (PHG) is disrupting the multi-billion dollar performance marketing space with its patent pending global technology. The company’s flagship product, ExactView, is a leading platform for brands and their agencies to manage key revenue, drive relationships in-house, make critical decisions through data analysis and limit risk across their web, social and mobile strategies. ExactView’s tracking, analytics and management tools offer customers the needed platform to increase sales and reduce costs across multiple digital media channels, including affiliate marketing and lead generation. With offices in the U.K. and U.S. and AUS; PHG is currently monitoring sales and making payments for brands in over 50 countries. For further information visit please visit www.performancehorizon.com or follow us @tweetphg.