Stories of email as a marketing tool’s demise are far-fetched. Email still has a very big part to play for performance marketers. Litmus’ data discovered that 66% of its survey respondents had made a purchase as a result of an email message they’d received.
Litmus, a campaign management tool, has put its reputation on the line by predicting what the future holds for the channel in the following infographic. It feels that video, inbox organisers and visualisation will all have a part to play over the coming months and years.