Jacques Vert Group has already cultivated a strong partnership with Affiliate Window since 2008 with several other brands, and is excited to launch Kaliko, Minuet Petite, Dash, Eastex and Alexon to add to its existing network portfolio.
The performance channel is a key focus for Jacques Vert Group, as the brand plans to develop its campaigns through the continual growth and optimisation of its marketing assets. This will include offering publishers attractive commission rates and continually updated and detailed product feeds to coincide with a range of promotional tools. Affiliate Window will help achieve Jacques Vert’ Group’s goals by growing their publisher base and increasing awareness of the group’s 10 brands by driving relevant traffic and increasing conversions.
“Jacques Vert Group is excited to launch, Kaliko, Minuet Petite, Dash, Eastex and Alexon affiliate programmes with Affiliate Window. The performance channel is an important part of the online marketing strategy for Jacques Vert Group and we look forward to expanding our existing partnership with Affiliate Window to drive our business objectives.” Suzi Ahferom – Ecommerce Marketing Manager, Jacques Vert Group Limited
“ I am absolutely thrilled that the Jacques Vert Group has decided to work exclusively with Affiliate Window and extend their brand portfolio in the channel. This is a real testament to the strength of our long standing relationship, technology, partner reach and advertiser support teams. We look forward to working closely together to explore opportunities and develop the strategy across all the programmes.” Claire Theobald, Head of Account Development, Affiliate Window
The fashion group have over 1,900 outlets and is the UK’s largest concession business having recently merged Jacques Vert Plc and Irisa Group Ltd, to the newly formed Jacques Vert Group Limited, along with appointing a new chief Executive Teresa Tideman who will join the company in March 2013.