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Tradedoubler Calls on Start-Ups for Innovative Zoo Project

Tradedoubler Calls on Start-Ups for Innovative Zoo Project


UK-based performance marketing entrepreneurs are being offered a rare opportunity to apply for a position in Tradedoubler’s innovative incubator project.

The affiliate and performance based marketing giant has today, officially announced with A4u, that it is now accepting applications for The Zoo Project incubator scheme.

CEO of Tradedoubler, Rob Wilson, came up with the idea back in 2011 and today marks the launch of The Zoo Project’s third round.

Inspired by a similar scheme he became aware of while working in California, and wanting to utilise office space in the city centre London office, Wilson came up with the idea to offer new performance marketing related start-ups the business opportunity of a lifetime.

Free Rent and Office Space

Shortlisted applicants will go onto compete in a Dragon’s Den-style process, judged by a panel of ‘dragons’ – who are marketing and business experts from some of the UK’s top companies, including Tesco and British Gas.

The successful entrepreneurs, who stand out from the crowd with their newfangled performance marketing business ideas, will then join Tradedoubler’s Victoria-headquartered offices, where they will enjoy one year of rent and rates-free office space.

They will also benefit from having a Tradedoubler mentor, will be paired with a publisher development manager, will have access to major brand advertisers and partners and will be privy to many networking opportunities.

“Tradedoubler’s ambitions for The Zoo Project are two-fold - to develop the next generation of performance marketing companies and to help boost the British business sector by creating a hub of creativity, business innovation, expertise and success,” said CEO and ‘dragon’ Wilson.

Tradedoubler has committed more than £1 million in business resources to The Zoo Project, which is currently home to more than 30 people from 11 start-ups.

'Dragon’ Leo Harrison, from London-based investment and incubation accelerator business, Combusta, said The Zoo Project is an important recognition of the entrepreneurial spirit which underpins the industry.

“By creating an environment of support and synergy, the Zoo not only offers budding businesses a great workplace in which to thrive, but crucially, it also removes the fear of isolation which often kills great projects before they emerge from the idea stage.”

Success Stories

The Zoo Project’s success stories include the likes of fashion forward boutique, StyleNest, and members’ only luxury e-tailer LUX-FIX, which joined The Zoo Project in August 2012. Since joining, LUX-FIX has seen a 300% increase in membership database, a 500% increase in monthly revenues and its international sales have increased by 20%.

Among many accolades, LUX-FIX starred in CNBC’s ‘The Business Class’, presented by James Caan, as one of the UK’s six most exciting start-ups, and was also shortlisted by The Good Web Guide for 2012 retail website of the year.

Co-Founder of LUX-FIX, Rebecca Glasnapp, said: "Tradedoubler has been the most fantastic business big brother we could think of. It has allowed LUX-FIX to accelerate our development as a start-up by standing on the shoulders of the best in class Tradedoubler technology product and by constant contact with an exceptionally innovative team.”

First Performance Marketing Incubator

Tradedoubler launched The Zoo Project in December 2011 as the first business incubator in the performance marketing sector.

Fellow ‘dragon’ and CEO of performance marketing technology company Convertr Media, Mary Keane-Dawson, said the project is hugely successful in identifying future performance marketing innovators.

“It's vitally important that the performance marketing industry incubates innovation,” Keane-Dawson added.

The third round deadline for this year’s Zoo Project is March 31 2013 and UK-based entrepreneurs can apply at You can also follow @zoo_td on Twitter or like The Zoo Project on Facebook for more details.

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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

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