Ban misleading adverts and suppliers says new UK lead generation startup, e-finity Leads

January 29th, 2013

e-finity Leads, a lead generation agency launched in Bristol, South West England this week, wants lead buyers in all industries to think carefully about how they spend their marketing budgets in 2013. Lead generation, a marketing method for generating new business is used extensively by advertisers in the UK and is one of the fastest growing areas of online advertising.

Announcing the formation of e-finity Leads, Managing Director, Matt Edwards, said: “We’ve founded our company on the principle of generating fewer and better leads for a limited number of buyers. Adverts and lead gen forms that mislead consumers into leaving their details should be banned and everyone in the industry can do more to cut out fraud. It comes down to a question of honesty and integrity and we are committed to leading the way”

Unlike many other UK-based lead generation companies. e-finity Leads does not operate a bidding model, it requires all of its customers to give 100% feedback to be able to secure future orders and will only use suppliers that pass its own internal quality score for contact rate and sales.

Tim Cole, Managing Director of Better Protect, a life insurance brokerage and a launch partner of e-finity Leads, stated: “Matt and the team at e-finity do a great job for us and are at the heart of our marketing strategy, driving forward our new business. We give e-finity all of our sales data and they give us more of the leads that work.”

Officially launched this week, e-finity Leads currently provides leads for the mortgage, life insurance and private medical insurance sector, and plans to expand into a number of different products over the coming year. The founding team includes Alain Desmier, a former Director of LeadPoint UK who left when LeadPoint was acquired by Simply Media Network and Edward Kendall, a Director at e-finity Media and previously Marketing Manager at Fair Investment Company.