Sports nutrition providers Optimum Nutrition are to work with online marketing specialists FusePump to improve their current UK affiliate programme. Founded in 1987, Optimum Nutrition aim to provide high-quality and innovative sports nutrition products and expect their affiliate programme to reflect their dedication to innovation.

MediaCom are the agency managing Optimum Nutrition’s affiliate programme. Christina Georgopoulou, Account Manager at MediaCom said:

“Through our excellent working relationship with FusePump we are confident that their affiliate tools are the right fit for our client and will benefit their business. The use of these tools will allow publishers in the programme to get the most from Optimum Nutrition’s data feeds. “

Although Optimum Nutrition will continue to use their own data feeds in their affiliate programme, they will now be integrating FusePump affiliate tools. FusePump’s AdCreator and WidgetCreator will help Optimum Nutrition’s affiliates utilise the data feeds creatively so that they can appeal more directly to their audience.

The tools will enable their affiliates to create bespoke Optimum Nutrition adverts and widgets for their site. By engaging directly with their target audience through specific relevant Optimum Nutrition products, the affiliates will invoke customer interaction, increasing click-through and conversion rates.

“Incorporating the FusePump affiliate tools is a great opportunity for Optimum Nutrition” explains Sean McAuley, Commercial Director at FusePump, “We are looking forward to building a strong working relationship with Optimum Nutrition whilst helping to grow their online presence.”

About FusePump

FusePump provide simple and profitable online product marketing solutions for e-commerce retailers. FusePump enable the production of high quality data feeds which allow retailers to optimise product visibility in all online channels. FusePump also offer a free e-commerce site check to assess data feed production possibilities and can provide feedback on under-performing data feeds and how to improve them.

About Optimum Nutrition

Optimum Nutrition, Inc. (ON) was founded by brothers Tony and Michael Costello in 1986 under the name of Costello’s Health Distributors. The company is now part of Glanbia, a leading international cheese and nutritional ingredients group. Today, they manufacture an award-winning range of nutritional snacks, drinks and supplements to active adults around the world.

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our “People first, better results” philosophy drives our strategy and reflects our belief that putting people – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom UK family of companies includes such leaders in their fields as: Direct MediaCom, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; MediaCom Sport, a specialist sports sponsorship and strategy team focused on helping clients to skilfully position and market their brand at a global level within the sporting arena; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and is a part of GroupM, WPP’s consolidated media investment management arm. For more information, visit