Performance Marketing Brands has announced the purchase of Pushpins for between $10 and $15 million, according to online reports. Both companies operate in the North American retail vertical, so there’s likely to be a fair amount of operational crossover.

CEO of PMB, Kevin H. Johnson, rationalised his company’s foray into grocery products. “Expanding into grocery categories is a great way for us to expand opportunities for our members to save with coupons, deals and cashback every time they shop,” he said.

There are a number of shopping rewards programmes that fall underneath the PMB umbrella including Ebates, FatWallet and AnyCoupons, which all give consumers deals and cashback options. It also manages OneReceipt, for managing shopping receipts.

Digital vouchers with a wide reach

Pushpins, soon to be part of the same umbrella, is a free iOS application that offers digital coupons at over 6,000 stores and weekly specials at more than 50,000 outlets. The app also bundles nutritional information and what it calls an intelligent shopping assistant.

Using the app, shoppers can build lists from a database of over 200,000 grocery items. Products are matched to the best digital coupons and weekly specials. Other functionality gives users the chance to sync lists with family members and sort products by aisle for easier store navigation.

Jason Gurwin, Pushpins’ CEO, felt passionately about the merger. “We’re excited about evolving the in-store shopping experience to be the best it can be by joining with PMB’s parallel vision,” he said. “With PMB, we can offer even more savings and rewards.”