Performance Marketing Insights (PMI) is a 600 capacity event, targeted at higher-placed professionals within performance marketing businesses. The agenda will directly complement the delegate base with an advanced-level view at how the market is being shaped not only within the US but also across the globe.
The agenda includes practical guides for CMO’s on performance marketing, high-level strategy for targeting and marketing to the rising tide of mobile-based consumers, actionable insights from big data in affiliate marketing, plus a range of sessions on international growth across both established and emerging markets across the globe.
Practical, Professional, Productive
Alongside the practical agenda additions are a host of business strategy and leadership sessions, ones that will provide insight into growing a business, choosing the right employees and how to position your stake in the market to one that can facilitate change; a change that is happening right now in performance marketing.
The performance marketing industry is growing in reputation and validity as a commercially viable ecommerce arm, and the PMI agenda will utilise its association partnership with the Performance Marketing Association to focus debate around how the industry needs to evolve to encourage further investment within the channel.
All the above and other key areas of focus including attribution, data, display, social, content and international growth will be presented at the Crowne Plaza, Times Square, NYC, March 12-13th.
“Our inaugural conference agenda for Performance Marketing Insights reflects the changing dynamics of a year in Performance-based marketing. Thanks to support from those involved in the market across the US, UK and Europe we’re proud to announce an agenda with a fine balance of subjects that span all avenues of Performance.” said Chris Johnson, Content Director and Conference Programmer for Performance Marketing Insights: New York.
“Our history of 14 years within Affiliate & Performance Marketing, alongside our organisation of 20+ Performance Marketing events in the UK and Europe over the last 7 years, has produced a natural progression to launch a global, high-level Performance Marketing Conference – and there’s no better place than NYC.
“With two session tracks across two conference days, an official networking party and targeted networking options, you’ll be able to combine hands-on learning, awe-inspiring speaker sessions and enhanced networking to truly engage with Performance Marketing on March 12-13th.”
Support Pleases PMI Founder
“I’ve been overwhelmed by the support and appetite for a fresh and professional Performance Marketing Conference and we’re thrilled to launch the agenda after announcing the conference in July 2012.” said Matthew Wood, Founder & Chairman of Performance Marketing Insights.
“We have a renowned reputation for tackling industry issues head on, engaging key stakeholders and providing actionable insights to our delegates who always walk away with strategies that can be utilised to improve their business performance the very next day.”