The digital performance agency which specialises in affiliate management has an enviable client list including eBay, Autotrader, Virgin Holidays and Blackwells, announced the news as McNelis took up the post at the start of 2013.

Speaking about taking the role, McNelis said “It’s a great feeling to be joining such an exceptional team. Everyone at R.O.EYE is welcoming and professional and the agency has a huge amount of experience in the digital performance sector including managing some of the largest affiliate programs in the UK and Europe. Leaving Affilinet after 3 years was a tough choice and I would only have left for something that really offered a market-leading proposition and a service that truly benefits the client, R.O.EYE has that in abundance.”

Based out of the ever expanding London office, which has recently moved into new premises in the Smithfield area, McNelis will be building a team of business development professionals who will be focussed primarily on taking to market the agency’s core affiliate management proposition, which includes the in-house technology offering ISIS-Track. ISIS-Track allows merchants to significantly improve their margin on their affiliate program as well as offering leading publishers improved terms for driving additional, incremental revenues.

Commenting on the appointment, Gavin Male, Managing Director of R.O.EYE said: “Having someone with Donna’s pedigree and experience join the team really strengthens us on our UK and European offering. We have been pushing through a lot of change at the agency and we now have an agency which is staffed with an incredibly diverse range of individuals. We have experienced staff in place who have come from client side, publisher side and now the majority of the major UK affiliate networks. This knowledge base puts us in a unique place when holding pitches for clients and working to improve and optimise client affiliate programs. The detailed knowledge of the working practices of each network can be used to provide a truly independent recommendation to clients, both new and current.”

R.O.EYE ( – launched in 2004 as the UK’s first independent affiliate management agency. Since then, the world of affiliate marketing has continued to develop and so too has R.O.EYE, which now offers much broader performance marketing support. Working with a number of leading online brands, R.O.EYE advises and strategically manages performance activity for clients looking to maximise their digital potential. Well established and respected within the global affiliate community, everything R.O.EYE does is focused around delivering measurable results, and its heritage and passion has been developed through its core business ethos of using digital performance to drive top line revenue growth, alongside bottom line cost savings.

For further Information please contact:
Gavin Male, Managing Director, Tel: 0161 228 1228
Donna McNelis, Head of Sales, Tel: 020 3440 4235