Future, a special interest publisher, has announced an affiliate partnership with HipSnip. The two have paired up to give BikeRadar users a way to ask questions about any cycling-related products on their shopping list.
BikeRadar has created a new section on its website called Ask BikeRadar. Using HipSnip’s technology, two-wheeled enthusiasts can ask and share shopping advice. Suggestions can be made using a built-in database of products.
Phil Woodward, CEO and founder of HipSnip, touted the advantage of his company’s system to advertisers. “BikeRadar’s retail and brand partners benefit from a new channel that gives them insights into what people are shopping for,” he said.
HipSnip has stated its relationship will provide BikeRadar with a ready-to-go affiliate stream. Brands can sponsor specific sections or provide answers as sponsored experts. It’s believed that the high quality user-generated content will drive engagement and organic search traffic.
Another feature targeting engagement is the follow system where users can keep tabs on interesting questions or other users on any HipSnip-powered website. The aim is to fuel repeat visits to a community and bolster conversion by bringing users back to the site.
Although HipSnip is part of Tradedoubler's The Zoo Project, the Future partnership actually came off the back of a Springboard program hosted at Google Campus. It was there that a mentor initiated contact with Future CEO, Mark Wood, who was seeking other revenue streams to fill the void left by print's decline.
The Zoo Project picked things up from a technological standing. Woodward stated that the incubator helped on two fronts. “Firstly how best to integrate affiliate into our product and work with the merchants, as this wasn't trivial,” he explained. “Secondly, through introductions to relevant merchants, so we could work more closely with them.”
HipSnip’s now at a stage where integration with websites is fairly straightforward thanks to cloud hosting. As Woodward mentioned, the system also has ties with all the major networks, which has helped the affiliate develop a broad database of products from an array of retailers.