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Award Categories Announced for the 2013 Performance Marketing Awards

Award Categories Announced for the 2013 Performance Marketing Awards


Following the success of record-breaking industry guests during the 2012 Performance Marketing Awards Ceremony, we look ahead to the 2013 entry submission process, opening next week.

Five New Award Categories for 2013

Reflected in our category list for 2013 are five new awards, aimed at shaking up our award listings with an ‘out with the old, in with the new’ ethos. The awards that have been replaced will still hold relevancy across a number of 2013’s category list, which is testament to how Performance Marketing and its intricacies are consistently evolving.

New Awards for 2013

  • Best Brand Engagement Campaign
  • Best Agency-led Performance Marketing Campaign
  • Most Incremental Performance Marketing Campaign
  • Grand Prix Award
  • Best Account Manager at an Agency or Network

We will be announcing more information regarding new awards alongside the opening of our entry submission period next week.

Additional Acknowledgement for Media Agencies

To complement the growing number of media agencies with departments now dedicated to Performance Marketing, there have been additional awards added to this year's list that have been placed alongside existing agency-related awards, notably the ‘Best Agency’ and ‘Best Agency-Led Performance Marketing Campaign’ categories.

There is also a shift in two awards with the re-introduction of the ‘Best Account Manager’ award now including Agency account managers as well as those at a Network, plus the alignment of performance-based marketing as one entity in the ‘Best use of Performance Marketing as part of a Wider Marketing Campaign’ award has also been re-worked.

Industry Achievement Awards

Alongside the ‘Best Publisher Support’, ‘Best Advertiser Support’ and ‘Publisher’s Choice of Network, 2013 will see the return of the (slightly tweaked) ‘Best Account Manager at an Agency or Network’ award. There are new voting strategies associated with these community-based awards – all will be revealed shortly.

Performance Marketing Awards 2013 Category List in Full

  1. Publisher Innovation
  2. Advertiser Innovation
  3. Network Innovation
  4. Best use of Data
  5. Best New Entrant
  6. Best Agency
  7. Best use of Performance Marketing as part of a Multi-Channel Campaign
  8. Best Search Campaign
  9. Best Lead Generation Campaign
  10. Best use of Mobile
  11. Best use of Email
  12. Best Consumer Targeting Campaign
  13. Best Managed Affiliate Programme
  14. Global Excellence in Performance Marketing
  15. Hotshot Rising Star Award
  16. Best Brand Engagement Campaign - New for 2013
  17. Best Agency-led Performance Marketing Campaign - New for 2013
  18. Most Incremental Performance Marketing Campaign - New for 2013
  19. Grand Prix Award - New for 2013

Vertical Award Categories

20 Best in Finance

21 Best in Retail

22 Best in Travel & Leisure

23 Best in Technology & Telecoms

Industry Achievement Award Categories

24 Best Publisher Support

25 Best Advertiser Support

26 Best Account Manager at an Agency or Network - New for 2013

27 Publisher's Choice of Network

Save the Date - 7th May 2013

The date and venue are set, our evening host is booked, the award categories have today been announced and the submission period will be opening next week.

Will you be joining us for the world’s largest Performance Marketing Awards ceremony where we’ll be rewarding excellence and innovation in an industry that is consistently delivering, gaining budget and innovating at a rapid pace?

Sponsorship Opportunities, Contacts & 2012 Winners

There are a number of sponsorship options available for 2013’s Performance Marketing Awards. For more information please contact Mark Atherton on // +44 (0)117 203 3113

For any queries regarding the announced categories, please contact Chris Johnson on

You can view a list of 2012’s Performance Marketing Award winners by viewing our 2012 Book of the Night.

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

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