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Top 50 Industry Players from 2017
A4u Programme of the Week: Boux Avenue

A4u Programme of the Week: Boux Avenue


Name: Boux Avenue

Contact: Teresa Lawrence


Could you tell us about Boux Avenue?

Born out of a love for lingerie, nightwear, swimwear and all things romantic, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting, Boux Avenue is a luxurious shopping haven, both in store and online. Boux Avenue is owned by Dragons Den star Theo Paphitis, and aims to make every woman feel special regardless of size, shape or age.

What sets the Boux Avenue programme apart from its competitors?

Boux Avenue offer a high commission rate in comparison to many competitors, as well as seeing a strong conversion rate. Customers love to get involved with the brand, as can be seen on their Facebook and Twitter.

We are open to working with all types of affiliates, and make an extra effort to provide support where necessary, as well as providing exciting opportunities such as competitions and commission increases for strong performers. Boux Avenue have regular sales and offers on, meaning there is always content and offers to promote.

What resources/commission does Boux Avenue offer it's affiliates?

The Boux Avenue programme runs on Affiliate Window and offers a generous base rate commission of 10%, and 6% commission on sale items and voucher code sales.

There is a large amount of creative for affiliates to use, as well as the ability to deep link to any Boux Avenue page. We provide regular updates, news and content ideas as well as a constant stream of offers and deals.

Are there any exciting developments coming up for Boux Avenue?

Boux Avenue are rapidly expanding, with 14 stores, 3 more opening before Christmas, and plans well underway to open more in the new year, raising brand awareness and interest. This is a great opportunity for affiliates to get on board and see the programme grow as Boux Avenue grows.

As well as this, the mobile site is currently in development, which will provide exciting ways for mobile affiliates to get involved with the programme.

Please contact Teresa Lawrence, Head of Affiliates at Stream:20 to find out more about the Boux Avenue affiliate programme and to discuss exciting new partnership opportunities on or 0207 759 2158, or sign up here.

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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