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Vouchers now attractive to those on higher incomes

Vouchers now attractive to those on higher incomes


Report from reveals two thirds of people earning between £40,000 and £50,000 a year say they use voucher sites. Interestingly, almost one in five (18%) state they use voucher codes at least once a week.

The Q3 Voucher Usage Report has shown salary earners in the bracket above like to indulge in a spot of redemption as well. More than half (60%) of those polled that were raking in between £50,000 and £60,000 admitted they used codes to benefit from a better price.

Salary and voucher use

Respondents in the same £50,000 and £60,000 salary-earning bracket confirmed that their use of vouchers was on the up. In fact, 46% said that they used vouchers and discounts significantly more now, than they did back in 2010

Economy takes brunt of blame

Max Jennings, co-founder of, felt much of vouchers’ proliferation could be blamed on the economy. He thinks that even higher earners are revealing themselves to have been affected by these tumultuous times.

“The fact that higher earners, the self-employed and older shoppers are all turning to online discounts shows the recession has left no one ‘untouchable’,” he declared. “Everyone is watching their cash in the current financial climate and the majority of consumers are taking full advantage of any opportunity to save money.”

Vouchers have use in recession-free UK

Vouchers are thought to be the consequence of financial hardship and Jennings confirmed as much himself. Yet with GDP growth recorded for the first time in nine months, the UK economy has officially clambered out of recession. Is there likely to still be the same money-saving desire in the general population?

Jennings seems to think so and points to cash back sites that were around even before the UK’s problems. “You only have to look at the way price comparison sites (particularly for finance products and utilities) have become an integral part of the purchase cycle over the last decade – a period of relative calm for the UK economy,” he said.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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