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Analysis, Data, Value, Mobile, Search & Multi-Channel Opportunity portrayed at a4uexpo London 2012

Analysis, Data, Value, Mobile, Search & Multi-Channel Opportunity portrayed at a4uexpo London 2012


The two-day Conference & Exhibition held at the Hilton London Metropole provided all delegates with an unrivaled opportunity to connect, debate, discuss and enjoy the rise of the pay-on-performance marketing industry, one that continues to reap the benefits of increased spend, technology innovation and the continued desire by wider channels to utilise the sector more prominently on an increasing basis.

a4uexpo London hosted over 1,000 delegates from 18 international countries, 100 digitally-based speakers, 40 sessions, 10 digital clinics, 1 official party, 2 networking receptions and a full exhibition hall that is continuing to grow year-on-year.

The exhibition hall itself was awash with all things ‘fun’ this year. From a circus-themed stand complete with popcorn maker, prize grabber and reaction game, sweets galore, juicers, smoothies, coffee, design-your-own trainers, drinks and giant touchscreen tablets, there were certainly more enticing ways to network with exhibitors through their stands!

Highlights from 2012

From the first session to the last, the wide range of what the term 'Performance Marketing' consists of was showcased as topics including, UX, Conversion, Engagement, Mobile, Search, Social, E-Mail, Affiliate, Display, Agile Commerce and Multi-Channel Marketing were portrayed thoroughout the event.

Mike Baxter - Big Data & Personalisation

Keynote speaker Dr Mike Baxter delivered an insightful presentation on using data to construct personalisation techniques on ecommerce websites. His ‘less is more’ examples when looking at purchase behaviour certainly had many delegates scribbling into the notes pages of their conference brochure. He also delivered a potential blow to the long-tail by announcing that more choice can actually directly equate to less sales.

Other most commented and tweeted sessions, courtesy of the phg tweetwall, were:

  • ‘Performance Marketing – the Value & Perception Debate!’
  • ‘Are Performance KPIs Causing an Industry Monopoly’
  • ‘Global Brand Building for Advertisers & Publishers’
  • ’60 Tips in 60 Minutes: Social, Search & Conversion’
  • ‘Using Data to Value & Optimise the Affiliate Channel’
  • ‘Have We Over-Engineered? Technology Congestion in Performance Marketing’

In fact, the conference itself had over 4,000 tweets associated with session soundbytes, retweets, agreements and general musings on content.

Network, Network, Network

As is typical of an a4uexpo event, Networking was at the heart of the two-day conference & exhibition. From the first evening drinks (which I’m assured fun was had!), Vertical Speed Networking, Exhibition hall drinks reception through to the Official Network Party, an opportunity to meet contacts new and old was always available.

Sponsor Thanks

An event such as a4uexpo could not continue to grow in stature each year without the valued support of its sponsors. Special thanks to Affilinet and Affiliate Window as Platinum Sponsors, through our Gold, Silver and Bronze sponsors, plus our Supporting Sponsors.

Larger than ever, more diverse in terms of topics and attendees than ever – the A4u team were proud to deliver such an experience for their delegates – we hope you enjoyed it as much as we did!

Shame you missed it? Catch us in NYC March 12th-13th 2013 for Performance Marketing Insights - our next event!

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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