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Google wants AdWords users in its pocket

Google wants AdWords users in its pocket


Google has announced that AdWords Business Credit is now available in the UK. The company is giving small and medium-sized businesses an alternative way of paying for their AdWords campaigns and tracking spending after a successful pilot in the USA.

During the stateside pilot of AdWords Business Credit, Google initiated a survey into the card during the pilot. The collated results pointed to 74% of respondents using AdWords Business Credit as their primary form of AdWords payment.

Google envisages Adwords Business Credit to give businesses more flexibility by providing extra credit. The hope is that they’ll be able to free up some funds that could be used on growing their core businesses proposition.

Ashton Berkhauer, Commercial Director at, spoke to A4u and was critical of Google advertising the facility as a credit card,. “While Google is calling this a credit card, in all reality it should be more closely compared to a store card,” he said. “The credit card cannot be used anywhere else other than on the Google adwords spend.”

Barclays behind Adwords Business Credit

Barclays is helping to issue the card in the UK. The MasterCard-branded plastic will come in a variable 11.9% APR Representative flavour with no annual fees. Google has kindly given SMBs an ample credit limit for use on AdWords.

Berhauer had some words of warning for business owners making use of credit cards for marketing purposes. He believes that using PPC activity to pay the card’s balance isn't the most straightforward solution.

“It is important to make sure that whatever spend is used on the Google Adwords card or any other credit card that the return from the PPC activity allows you to pay off that balance that will undoubtedly forever increase as a result of mounting interest and additional activity,” he advised. “The balance has to be paid at some point.”

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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