Working in partnership with global media agency, MediaCom, Affiliate Window plans to strategically align Co-operative Energy’s performance marketing activity with its overall digital plans. This includes leveraging the strength of the channel to raise brand awareness and provide a cost-effective route to market.
Affiliate Window has a proven track record within the utilities sector and, by drawing upon this expertise Co-operative Energy plans to enlist as many relevant publisher partners as possible. The affiliate programme will drive true incremental growth for the brand and become an integral aspect of its online strategy.
Tom Hoines, Head of Affiliate Sales for Co-operative Energy says: “Co-operative Energy was created just over a year ago to help tackle many of the energy market’s failings. Our challenge revolves around six key pledges: offer consistently competitive prices; keep things simple; give excellent customer service; be open honest and transparent; ensure our energy is low carbon; and share our profits with our members. Any new and ambitious business should look at a network like Affiliate Window. Their experience and scale make them an ideal choice to help us promote our difference.”
Anjulie Truong, Client Services Manager for Affiliate Window adds: “Co-operative energy introduces a unique proposition to the performance channel with the customer, their ethics and the environment at the heart of their offering. We are delighted that the brand has chosen Affiliate Window as their sole network for affiliate activity. As a new player to the industry we look forward to strategically working with Mediacom and Co-op Energy to welcome a broad range of publishers onto the programme, to increase brand awareness and generate incremental value while aligning their performance activity with other online channels.”
Co-operative Energy has been celebrated within its industry by winning the Best Energy Provider for Consumers Award at the 2012 Moneyfacts Awards as well as Which Awards in 2011 and 2012. This recognition provides publishers with more ammunition to promote the brand throughout the remainder of 2012 and beyond.