INside Performance Marketing
Top 50 Industry Players from 2017
A4u Programme of the Week:

A4u Programme of the Week:



Contact: Sara Barber


Could you tell us a little about is the North’s leading low cost airline flying from 8 airports – Leeds Bradford, Manchester, Newcastle, Belfast, Blackpool, Edinburgh, East Midlands and Glasgow International. fly to over 50 European city, sun and ski destinations from £19.99 one way including taxes to such destinations as Paris, Rome, Nice, Toulouse, Prague, Krakow, Croatia, Barcelona, Majorca, Ibiza, Tenerife, Corfu, Crete, Cyprus, Geneva, Salzburg and Jersey.

What resources does have available to its affiliates? have a multitude of resources that help affiliates promote the programme and generate sales. These include:

  • Destination-specific banners
  • Landing pages and a frequently updated route map
  • An API that delivers live pricing and availability
  • Deeplinking convention that links straight into the booking engine for affiliates who would prefer not to use an API
  • Responsive contacts from, Carat Media (agency) and AffiliateFuture

What types of affiliates are the best fit for the programme?

Our competitive flight prices mean that meta search affiliates who use the API do very well on the programme. As has a varied route mix, destination-specific affiliates are also a great fit for the programme. To assist them, are able to provide unique creative tailored to their destination.

What makes the affiliate programme unique? is one of the few low cost airlines that run an affiliate programme, and as prices are low this results in a high conversion rate which ensures that successful affiliates earn a good level of commission. also have regular sales and voucher codes.

There is also a heavy investment into offline marketing such as TV and press, which helps to improve affiliates’ conversion rate.

What developments has seen this year, and are there any exciting developments coming up for the rest of 2012? have increased their customer offering by launching many new routes for 2013 including Zante from Leeds Bradford and Manchester, as well as the ski destination of Grenoble from Leeds Bradford and Manchester.

They will also be operating New York Christmas shopping breaks from Leeds Bradford, East Midlands, Glasgow and Newcastle, and many more offers and promotions for affiliates to promote.

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

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Got a question or comment – tweet Carrie-Anne @carrie_a_lewis or comment on Twitter, Facebook or LinkedIN.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

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