Savoo Launches Search for the UK’s Smartest Shopper

5 years
    Press Release

With the chance to win £10,000 and to create a money-saving blog

London, September 25, 2012:, the UK's fastest growing money saving, voucher and deal destination site is on the look-out for the UK’s smartest shopper; someone that embodies the new style of shopping that is embracing the nation. With almost 12 million UK shoppers searching for a ‘voucher’ or ‘discount’ online in the month of August*, it’s easy to see how the economic crisis and double dip recession is changing the attitudes of UK consumers when it comes to what they buy. Furthermore, Savoo research has shown the use of vouchers and discount codes has risen by 40% in the last two years – a sure sign the UK is waking up and researching hard to get the best prices.

Savoo’s Smartest Shopper winner will receive £10,000 in cash and the chance to create a money-saving blog with a group of blogging mentors to guide them throughout the year.

Simon Bird, General Manager of Savoo commented, “We are no longer a nation that is embarrassed to search for the best price. In fact, we are swiftly becoming a nation of highly skilled money savers and we want to find the UK’s most knowledgeable shopper so they can tell the rest of the country how they can save money in these awkward economic times.”

The judging panel for the competition boasts some of the UK’s most respected money-savers. Marc Lockley is the writer of's money-saving column, The Negotiator, and author of How to pay less for more. The blogger Miss Thrifty is one of “Britain’s Thriftiest Women,” according to Prima. In the words of The Daily Telegraph: “Miss Thrifty has become hugely popular. Her posts tackle all cash problems: beauty, fashion, holidays, weddings, personal finance and food.” They are joined by A Thrifty Mrs, another award-winning frugal blogger who is also a radio producer and voice over artist based in Manchester.

All entrants have to do to enter is answer five simple money-saving questions and then draft a maximum 500 word blog post. Five finalists will then be chosen to come to London to meet the judges for a one-off interview from which the winner will be chosen. Competition entries close on October 15, 2012 and the website to go to in order to enter is


Notes to editors:

*Google Trends, August 2012

For further information please contact: Ed Fleming, Head of PR,