INside Performance Marketing
Top 50 Industry Players from 2017
A4u Programme of the Week: John Lewis home, car, wedding, pet & travel insurance

A4u Programme of the Week: John Lewis home, car, wedding, pet & travel insurance


Name: John Lewis Insurance

Contact: Graham Taylor or Sarah Emerson

Email: or

Could you give us a brief overview of John Lewis Insurance?

John Lewis Insurance is the Insurance division of John Lewis, offering a range of Home, Car, Wedding, Pet, and Travel Insurance products. The products have recently been refreshed, meaning that on top of the wide-ranging cover you would expect from John Lewis Insurance, exciting extras are now included. For example Pet Insurance now offers a 24-hour vetfone as standard, whilst Travel Insurance has a policy option with Medical Expenses cover of up to £10 million. Our Affiliate Window profile has plenty of pre-approved copy to use on site, as well as a comprehensive rundown on the best features and benefits of each product.

Each Insurance product has a separate Affiliate Programme on Affiliate Window, making it as simple as possible for affiliates to promote the Insurance most relevant to their site. In addition, sales will cross-track, so if a consumer clicks on a Wedding Insurance link and ends up taking out Travel Insurance for their Honeymoon, you won’t lose out on commission!

What makes the John Lewis Insurance affiliates programmes stand out? What resources are available to affiliates?

The commission on the John Lewis Insurance affiliate programmes is very competitive, ranging from £15 for Wedding Insurance to £46 for Car Insurance.

Conversion rates are consistently high and we are able to leverage the brand recognition of the wider John Lewis Partnership to offer some fantastic consumer offers and voucher codes. Some current offers include:

  • 10% online discount for Pet and Car Insurance.
  • 15% online discount for Travel Insurance
  • Up to £50 of John Lewis vouchers for customers who purchase a Home Insurance policy online
  • Customer who purchase John Lewis Pet Insurance online until the end of October 2012 will receive a coupon to redeem against £20 of Waitrose own brand pet food.

These offers contribute to high EPCs: Home Insurance during August saw a strong EPC of £1.47.

In terms of resources, we have a brand new range of colourful banners which are regularly updated. There are also a range of infographics available, including one which breaks down the increasing cost of a modern wedding - a great tool to help educate your visitors about the importance of this type of insurance.

We’re constantly optimising and adding new features to our Affiliate programmes. Some recent developments include the opportunity for us to offer co-branded landing pages to our high performing partners (and that’s not just the voucher code partners). We also offer telephone tracking across a number of our programmes. We’re happy to discuss these opportunities with any affiliate that can offer high quality traffic.

Finally, we also run regular affiliate incentives! We recently launched an incentive with a top prize of £1,150 John Lewis Partnership vouchers (which is still running) - more details of which can be found here. We’re keen to work with new and small affiliates as well as helping existing affiliates to build on their results and welcome any feedback about how we can help you do this.

How can affiliates get in touch or join one of the John Lewis Insurance programmes?

You can sign up to all of our programmes via your Darwin interface, or alternatively click on one of the links below to sign up now.

Pet -

Home -

Wedding -

Car -

Travel -

We’re happy to discuss requirements, questions or suggestions from any of our current affiliates, or anybody looking to join one of our programmes.

Call Graham Taylor 020 7592 5581, or email

Call Sarah Emerson 020 7592 4942 or email

John Lewis Insurance is a trading name of John Lewis plc. Registered office: 171 Victoria Street, London SW1E 5NN. Registered in England (No. 233462). John Lewis plc is an appointed representative of Royal & Sun Alliance Insurance plc. John Lewis Pet & Wedding Insurance are underwritten by Royal & Sun Alliance Insurance plc (No. 93792). Registered in England and Wales at St. Mark's Court, Chart Way, Horsham, West Sussex, RH12 1XL. Authorised and regulated by the Financial Services Authority. Calls may be recorded and monitored.

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

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Got a question or comment – tweet Carrie-Anne @carrie_a_lewis or comment on Twitter, Facebook or LinkedIN.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

Read more from Carrie-Anne

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