Research from TubeMogul discloses how UK consumers use mobile shopping in stores more than those in the USA and Australia. The results are part of the video advertising buying platform’s newly released surveying tool, BrandSights.
Further results declared how 22.73% of UK respondents had scanned a QR code in-store, 13.64% had requested information by text, 20.45% had searched for a lower price online, 16.67% had searched for an out of stock item online and 23.48% had bought items online from their mobile device whilst in store.
BrandSights revealed consumers in the UK have used their mobile to perform 1.7 of the actions mentioned above. US consumers only performed 1.2 of these actions and Australians 1.4. The new brand survey tool is built directly on TubeMogul’s platform meaning it can gather insight by audience, geography and site.
Real time surveying
Founding Partner of BrandCottage, Patricia Wilson, feels BrandSights has an advantage over its nearest competitors, which only allow surveys to be run after the campaign has finished. Instead, TubeMogul’s product can provide audience insight on the fly allowing for media strategy to be adjusted simultaneously.
“All too often, brand surveys are run after a campaign, affording little opportunity to optimise based on how a specific audience or region is reacting. BrandSights changes the game by letting us change media strategy based on persuasion and branding metrics in real-time, which is powerful," she said.