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A4u & IAB introduce advertiser survey

A4u & IAB introduce advertiser survey


IAB’s Affiliate Marketing Council is working together with performance marketing news portal, A4u, to shed light on how advertisers are employing affiliate marketing techniques. They've created a survey that will cover topics such as commission rates, affiliate spend and affiliate types.

The two companies believe research of this kind will be an important discussion point for the industry. A4u and IAB AMC also expect it to produce much in the way of insight and intelligence as the channel looks to become an integral part of more traditional marketing techniques.

Advertiser showcase

A4u already has the publisher perspective from its annual European Landscape Report. Now it’s looking for the advertiser point of view, which according to Boden’s Assistant Online Marketing Manager UK, Tanya Carter, is equally important.

“Being able to get an aggregated view of trends and opinions of the industry from all perspectives (advertiser, publisher, agency and network) can only help deepen our knowledge and improve the way we approach and run our affiliate programmes,” she said.

After-survey analysis will not be possible without brand input, though. So both A4u and the IAB AMC are putting out an industry-wide call to arms for any advertiser involved in affiliate marketing to complete the survey.

Improving performance

Affiliate Marketing Council member and Rakuten Linkshare MD, Mark Haviland, has spoken of how vital advertiser research is. “The more we understand the perspective of advertisers, the better the industry can match their needs and innovate to improve overall performance and reputation.” he revealed.

Guidance from the AMC states that answering all the questions takes just five minutes and if you’re busy now, there’s no need to do it straight away. The survey will be running for two weeks and is likely to close at midnight on Friday 14th September.

Findings are set to be announced and released at a4uexpo London a month after the closing date on the 16th October. The results will also be emailed out in the form of a full report once it has been published.

You can complete the survey now.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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