INside Performance Marketing
Top 50 Industry Players from 2017
Cake Marketing to collaborate with Rackspace Hosting

Cake Marketing to collaborate with Rackspace Hosting


Cake Marketing is aiming to work with Rackspace Hosting on effectively eliminating unexpected server downtime for its clients. The new uptime guarantee will be part of the SaaS division of Accelerize New Media’s new Premier Platinum status in Rackspace Hosting’s partner programme.

The Premier Platinum status is set to solidify Cake Marketing’s increasing presence as a SaaS provider. Combined with Rackspace’s backing, Cake believes its Saas can deliver a trusted and scalable infrastructure, while allowing performance based marketers the opportunity to successfully manage their online operations.

Boosting productivity

Increasing productivity and improving the lifecycle of online campaigns is the aim of the game for Cake Marketing’s patent-pending technology. Working with Rackspace will mean Cake’s able to create optimal redundancy and failover solution. The solution includes redundancies for web and database servers across various data centers in the U.S. and Europe.

Christopher Rajiah, vice president of worldwide channel sales for Rackspace, was full of positivity for the future of his company’s partnership with Cake Marketing. "Rackspace is excited about the success Cake Marketing has seen in the performance based marketing segment and we look forward to our ongoing collaboration to address this growing industry need,” he said.

Continue the conversation

Got a question or comment – tweet Simon simonnholland or comment on Twitter, Facebook or LinkedIN.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

Read more from Simon