AffiliateTraction has teamed up with Affiliate Window in the UK for what it says are reasons of strategic performance marketing campaign management. The UK arm of the agency, which has only recently opened, will now be looking to increase ROI for its UK clients in tandem with the network. Two of the brands already said to be working with the pair are Sketchers and Aldo shoes.
An announcement like this might normally allude to some level of exclusivity between Affiliate Traction and Affiliate Window. However Traction’s UK Managing Director, Nicky McShane, suggests otherwise. “[I’m] delighted to be working with such a respected network as Affiliate Window as part of our network roster and to have already launched key advertiser clients with them so soon in our relationship,” she enthused.
Increasing revenue opportunities
Together, Affiliate Window and AffiliateTraction say they’re able to give online publishers a range of revenue generating opportunities through the performance channel. Traction believes its experience and understanding of the affiliate channel has helped it to build long-term strategic relationships with some key publishers.
Affiliate Window’s Director of Client Services, Anthony Clements, hopes they'll both reap similar rewards to when the two companies have collaborated in North America. “We have experienced some great success managing programmes together in the US and anticipate the same success to resonate in other territories,” he said.