Resultrix is barely four years old, yet already now finds itself part of sprawling multinational advertising and public relations company, Publicis Groupe. The thinking behind the purchase of Resultrix was to give Publicis access to India, a country widely considered to be a high-growth market for the foreseeable future.
Publicis has tweaked its structure slightly. Resultrix will operate as a unit inside Performics. Its staff hierarchy will remain similar with founders, Vidur Luthra, CEO, and Gulrez Alam, continuing to lead the agency. However, they will now report to Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.
Middleton was quick to praise the new addition to her company’s business portfolio. “Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world," she explained.
Resultrix was founded in 2008 and has since grown into a company that employs over 100 staff across its offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. Its services include SEO, web-design, analytics, media buying, social media strategy, and mobile marketing. The likes of Bupa, Standard Chartered Bank and Emirates National Bank make up its clientele.
CEO for Resultrix, Vidur Luthra, disclosed how his company’s ideals are a good fit for Publicis. “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry,” he said.