INside Performance Marketing
Top 50 Industry Players from 2017
A4u Programme of the Week: MOO

A4u Programme of the Week: MOO


Name: MOO

Contact: Laura Preece


Can you give us a brief overview of MOO for those who may not have heard of you before?

MOO is an online printing business, specialising in premium printed products such as Business Cards, MiniCards, Postcards, Greetings Cards and Stickers.

With MOO you can print a different image on each card in the pack using our unique printing technology - Printfinity. MOO is a great choice for everyone; from photographers, artists and graphic designers to accountants, childminders, dentists, DJs or tradesmen.

We print millions of cards every month and have hundreds of thousands of creative customers in over 180 countries. MOO.COM is available in French, German, Spanish and Italian, and offers affiliate programs in the EU,UK and US.

Catering for every industry, MOO is a great choice for all types of affiliates, in all sectors, anywhere in the world.

What are some developments that MOO have seen this year that put them ahead of their competitors, in terms of both the business overall and the affiliate program?

We’re constantly trying to innovate, in both print and online, with the aim of creating remarkable products with design at the heart of everything we do.

In January this year we launched Luxe, a truly premium business card at triple the thickness of a regular business card and featuring a rich seam of colour through the middle.

We have a few more exciting projects in the pipeline this year which will help to further broaden MOO’s appeal and to showcase our ability to stay ahead of the pack with regards to innovation – keep your eyes peeled…

In terms of the affiliate program, earlier this year we launched a new commission structure, aimed at rewarding affiliates for driving new customers to MOO. We now pay £5 CPA for new customer orders and £1.50 for returning customer orders.

In March we began offering a bounty for “MOO for Business”, our account-managed service for companies with 10+ employees. Any affiliate who drives a lead which converts into an account will earn a £200 bonus for each account.

What are the key USPs of the MOO affiliate program?

Premium printed products using premium paper, unique packaging and the ability to print a different image on every card in the pack using Printfinity – all at no extra cost

Get paid in US$, GBP£ or EU€ via our UK, US or EU programs through Affiliate Window and Commission Junction

  • Earn up to £200 commission per order with a 45 day cookie period
  • Dedicated affiliate portal with handy video user guides for new affiliates
  • Wide range of creative and text links including foreign language versions
  • Tailored one-to-one support from the MOO in-house affiliate team with plenty of scope for discussing new and innovative opportunities

What type of affiliate demographic are you looking to attract to your program?

With a range of products catering for individuals setting up their own business, SMEs and larger companies, anyone can be a MOO affiliate.

We tend to find that business owners with blogs or company websites do well on our program - it doesn’t matter whether you’re a fashion photographer, a professional business blogger or a web and graphic design company – everyone needs a business card.

We work with a range of affiliates from niche content and blogging sites to loyalty, employee benefits and cashback sites. With PPC and email affiliates, we ask that you get in touch to discuss specific opportunities.

Do you have any tips for new affiliates looking to start promoting MOO?

In a word –yes! Find out everything about the program on our portal where you can also access user guides to help you apply to the networks and upload creative.

Once you’ve applied and been accepted- make sure you get a banner or text link live, I can give you tips on our best converting creative to get you started. We are very open to affiliates requesting specific creative, text links and other resources and always encourage them to come to us with any queries regarding specific or unusual promotional opportunities too – don’t be shy!

Are there any exciting new developments coming up for MOO affiliates?

We will shortly be launching with Coull, the leading video performance network. This will enable our affiliates to access a host of MOO videos and will include integrated affiliate links – a nice way of sharing some great content on your blog or website. Watch out for a full update on this very soon.

Following last month’s a4uexpo in Barcelona, we are planning on attending October’s a4uexpo in London. We’re really keen to meet new affiliates and partners as well as catch up with our current partners so please get in touch in advance if you’re going.

And finally, how can interested affiliates get in touch?

For information about signing up to the affiliate program, new opportunities and other queries you can contact our dedicated affiliate team on or alternatively take a peek at our affiliate portal for all sorts of handy information to get you started.

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

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Got a question or comment – tweet Carrie-Anne @carrie_a_lewis or comment on Twitter, Facebook or LinkedIN.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

Read more from Carrie-Anne

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