New cloud-based service, revAdd, aims to take some of the effort out of installing a price comparison widget on your website. It collects the data, creates comparison engines and keeps everything up to date automatically. The data is then made available to website owners using a range of widgets and APIs.
Price comparison is an increasingly important part of the sales process for consumers as they attempt to find the cheapest option for the product they’re looking to buy. So including a tool that helps consumers along the sales journey on your website can bring more quality sales-oriented traffic, which has the potential to boost income.
Tools for developers
Developers can push through their price comparison ideas from conception to reality. revAdd has opened up its RESTful API, which assists the consumption of data for developers’ apps. The API helps in the creation of widgets, apps and sites and is said to reduce development time from months to days or even hours.
RevAdd is currently only offering mobile comparison including contract, PAYG, recycling and SIM-free handsets. However it does have plans to expand its service into other sectors. Options include custom merchants, contract-only customer ordering and the possibility of sending users straight to the merchants basket.
The service is currently still in beta, so there are no sign-up or subscriptions fees on the standard accounts. Once the beta period is over, revAdd intends to operate on a click-share basis, which will be a 80/20 click split - i.e. 80% of clicks will have your affiliate ids, 20% will be revAdd’s.