The recent controlling stake increase by Vodafone in vouchercloud has resulted in the mobile voucher company being propelled in front of an estimated 180 million viewers around the globe for this weekend's F1 Grand Prix in Silverstone.
The tail fin is the location for vouchercloud's logo alongside Lucozade, Hilton HHonors and AkzoNobel in what is likely to be the start of a large offline marketing campaign as vouchercloud look to improve upon their market share in the UK and within the most recent deployment location of the Republic of Ireland.
Scott Davidson, CEO of vouchercloud said: “We’re staggered at Vodafone’s generosity in giving vouchercloud this amazing exposure at Silverstone – and the fact it’s on home soil makes it all the more special. To see the vouchercloud logo alongside huge multi-national brands pays testament to just how far we’ve come since we launched our app back in 2010.”
What a difference a stake can make...!