AffiliateTraction is set to create a London office as the first step towards it taking a foothold in the UK and European markets. Former R.O.EYE Managing Director, Nicky McShane, has been assigned the task of leading the Euro expansion.
Historically, AffiliateTraction’s focus has been firmly on partnerships, integration and technologies according to Greg Shepard who founded the agency back in 2000. “Until now, AffiliateTraction has held back geographical growth to focus on partnerships, integration, technologies and a scalable, sustainable service that beats the competition,” he noted.
Experience of bringing businesses to UK
New MD McShane comes with a wealth of performance marketing experience. She’s been in the business for over twelve years, starting with a four-year stint at affiliate network, Commission Junction, where she launched the business in the UK. That experience also stood her in good stead during her time at AdLINK Group where she established affilinet in the UK.
Shepard didn’t hold back in his praise of McShane and went so far as to describe her as the cream of the performance marketing crop. "Nicky is, without question, the best in performance advertising, and her experience, leadership, integrity and knowledge of the industry are an asset to AffiliateTraction, not just in the UK, but globally," he said.