Qype will be rolling out a Turkish language version of the consumer reviews site on July 3rd. Qype.com.tr will be the ninth language for the network and continues a period of expansion after its new take on the deals model. It means all 12 million places listed on Qype around the world will be available to view and review in Turkish.
Immediately after launch there will be approaching one million reviewable places in Turkey. More growth is expected when consumers and businesses add their own Turkish entries and reviews to the site. Turkish consumers will have access to over two million reviews and recommendations of shops and services across 166,000 cities worldwide.
Mobile app to follow
The Qype Turkish offering will likely be completed later this year when Qype.com.tr is made available to smartphones. The Qype App gives users the ability to search and review nearly 1000 categories as well as check into all those businesses. It’s already seeing rapid uptake in other regions with traffic increasing by 17% a month, a review written every ten seconds and new local searches up by 23% every month.
Qype’s Chief Excecutive Officer, Ian Brotherson, was unswaying in his praise for the scale of mobile proliferation across Turkey. “This is a nation that has taken the mobile phone to heart, and we expect to see a rapid increase in the adoption of smartphones and mobile internet over the coming months, giving us huge potential for growth in Turkey,” he enthused.
Important emerging market
It’s no surprise Turkey was regarded as a good prospect for expansion by Qype. A recent session at a4uexpo Europe on emerging markets had the company’s GDP per Capita growing at 7% a year. In terms of E-commerce, users have risen two and half times to 22 million in the last two years. Whereas, the e-commerce market as a whole reached $15m in 2011 after an increase of over 100%.
Brotherson, agrees with important Turkey and Turkish speakers worldwide are to the company. “With 86 million Turkish speakers across the globe, and over 31 million tourists visiting the destination every year, this is a key market for Qype,” he said. “Over 98 per cent of Turkish businesses are SMEs, which are the businesses that stand to gain the most from interacting with their customers online, through Qype.”