Found has made its Ultimate Keyword Tool freely available to all. The search, social and mobile agency has aimed the keyword list builder squarely at those who frequently work with Google Adwords or other bid management systems.
Building out existing PPC campaigns by using every permutation of their chosen keywords is the tool’s main purpose. It can also add the different match types available in Google Adwords. The Ultimate Keyword Tool makes it possible to remove special characters from pasted keyword lists and it can also add a prefix or suffix to the same lists.
Fuelled by frustration
The Ultimate Keyword Tool was built by Found analysts out of the frustration in having to use other industry tools that were either badly-designed or partially working. The Labs initiative gives all employees the platform to share ideas for new sites, campaigns or technologies and the possible future implementation into Found’s services.
Another utility to emerge from the Found Labs prior to the Ultimate Keyword Tool was a free SEO Audit Tool, which provides a link and canonicalisation checker. Other tools include a PPC Accreditation scheme, a Mobile App and a PPC out of position ad spotter called AdVista.
Found’s Managing Director, Tina Judic, explained that the results her agency was seeing from the Ultimate Keyword Tool were so good that sharing it was a must. “We’re already seeing results from the integration of the Keyword Tool in our analysts’ delivery, and therefore decided to share our innovation and make it available to the wider market too as I’m sure there are many others sharing the same pain out there,” she said.