INside Performance Marketing
Top 50 Industry Players from 2017
Science of increasing conversions - Q&A

Science of increasing conversions - Q&A


What will you be discussing in your session?

I'm going to be talking about some of the weird tricks that our brain can play on us that if we understand, as affiliates and merchants, we can get more conversions and commisions. Some will be obvious best practice ideas you you may have missed, while others are more surprising like why adding one very expensive item to your category pages might not sell but still help you make more money. It's an idea known as anchoring and could help you make more money.

Who is your session aimed at?

KN: Pretty much every merchant and affiliate is in the persuasion business whether that's click a link, make a sale or generate a lead, you're trying to convince someone to make a decision. The context of that decision can have a huge impact on its outcome. My session is aimed at those interested in what makes people tick and how we can tweak what we do to make more money.

Why do you think delegates at a4uexpo Europe will want to hear about at your session?

KN: Performance marketers by their very nature understand that conversion rate optimisation is hugely important, but it's sometimes tricky to come with ideas of what to test. I want to take some of the surprising things discovered by academic scientists that will help business people come up with experiments of their own, which are measured in pounds and pence.

What will be the main takeaways for delegates?

KN: I want attendees to come away with a notepad full of things they can take back to their office and experiment with. I'm most excited though about the seeds the session will plant and how the idea has evolved to be completely different to the presentation's content.

How does a4uexpo Europe differ from other performance marketing conferences?

KN: I think the mixtures of businesses from different verticals and countries is ripe for cross pollination of ideas. There's a huge sense of energy about the event that I really enjoy. I also have a huge ammount of respect that a4uexpo Europe treads the thin line between corporate and 'hobby' conferences. It has all the fun and entertainment of some of the smaller events, but also a level of professionalism that I think all events could learn from. a4uexpo Europe does it without seeming stuffy or straight-laced.

Want to discover how performance marketing strategies compare in other countries? If you do, you'll definitely want to attend A4u's next event, a4uexpo Europe. The two-day conference takes place in Barcelona on the 19th and 20th of June. It features over 40 sessions from the industry's leading brands and over 1000 delegates from more than 30 countries. With a continuous pan-European undercurrent, you'll be able to discover first-hand how to make big gains in performance marketing beyond your own territory. Registration is now open for publishers, advertisers, networks and agencies, and you will receive a discount of up to 30% on group bookings.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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