Designer and broadcaster, Joe Swift designed the garden drawing cultural inspiration from his hometown, Hackney. The garden juxtaposes urban and suburban environments using natural forms so there is inspiration for any gardener.
Ingrid Holliday, multi-channel marketing manager at Homebase, said: “It’s fantastic that we can support and raise awareness for the Teenage Cancer Trust with our garden. With our new in-store Chelsea Collection - a plant collection inspired by our award winning garden, our customers can build their very own show garden.”
“It’s always good when retailers respond to current events to help publishers promote products,” commented Florian Gramshammer, UK country manager at Commission Junction. “Consumers will hear about the garden Homebase has at the Chelsea Flower Show and now the affiliate channel can generate sales from its success.”
Notes to editors
Commission Junction: Partnerships in Action
We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.
We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.
Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.
Homebase is a leading home enhancement retailer selling over 38,000 products for the home and garden. It has more than 340 large, out-of-town stores throughout the UK and Republic of Ireland serving around 64 million customers a year, and a growing internet offering at www.homebase.co.uk. In the financial year to February 2012, Homebase sales were £1.5 billion and it employed some 19,000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.