Neverblue has formed a London office to help meet the needs of its European-based client roster. A local presence was deemed a logical step by the company, which has over 40% of its leads coming from outside of the US. Vice President of Sales and Business Development, Eric Gerritsen, will head up the team to be based out of a city central location.
Traditionally an affiliate network, Neverblue serves hundreds of worldwide advertisers by generating leads and product sales across social, email, display, mobile and search. Gerritsen admitted the opening to be of great benefit for Neverblue’s core sectors. "From London we will be better positioned to serve advertisers in our key verticals like dating, travel, insurance, financial services and mobile content," he said.
Importance of travel
Travel programmes are a big part of Neverblue’s business, especially in Europe. The company believes it distinguishes itself by enabling travel services vendors to completely outsource their travel affiliate management program. Tracking and reporting; affiliate pay-outs, dispute resolution, quality control, contract management and international traffic development make up the lion’s share of these programmes.
European clients will be able to take advantage of what Neverblue calls, “a unique mobile platform.” The CPI app model makes it possible to distribute travel apps to global travellers. Neverblue feels travel services vendors that add mobile to their regular affiliate programmes can expand global reach and bolster financial rewards.
The office opening in England’s capital confirms Neverblue’s statement from April about the bankruptcy filing by parent company, V2V Holdings. The statement detailed how Neverblue wasn’t included in the Chapter 11 documents and the filing wouldn’t impact the performance marketing company’s ability to meet its clients’ needs. Neverblue’s European expansion shows the business is in relatively good shape.