Celebrating excellence and innovation through a deeper harnessing of data, true multi-channel marketing and smarter collaboration were the highlights of last night's Performance Marketing Awards (formerly a4uAwards) ceremony.
The Grosvenor House Hotel played host to the sixth annual awards ceremony last night, holding our biggest ever number of guests as more than 800 performance marketers turned up to enjoy an evening of unrivalled networking and celebration of this year's Performance Marketing successes.
As A4u's host for the evening, Miles Jupp's quick-witted, observational comedy was followed by a total of 30 award winners, who have helped put Performance Marketing into the spotlight once again as a recession-proof, attractive channel, that is proving to take more budget across the wider digital spectrum.
Download this year's online Book of the Night, detailing insight into all of this years Performance Marketing Award winners.
There were a number of new companies on the winner's list for 2012. ZenithOptimedia (Advertiser Innovation), myThings (Best use of Data), OMGPM (Network Innovation), Performance Horizon Group (Best New Entrant) and Criteo (Best Consumer Targeting Campaign) all took home their first Performance Marketing Awards.
Hat Trick Wins for VoucherCodes.co.uk, Affiliate Window & TradeDoubler
VoucherCodes.co.uk wowed judges with their impressive multi-channel approach to take home a hat-trick of awards for campaigns with New Look and The Body Shop, plus their work in the retail sector by taking home the 'Best use of Affiliate Marketing as part of a Multi-Channel Campaign', 'Best use of E-mail' and 'Best Retail Publisher' awards respectively. Affiliate Window also took home a hat-trick of awards, for their work with Phase Eight, BSkyB and overall advertiser support in the 'Best Retail Advertiser', 'Best Technology & Telecoms Advertiser' & 'Best Advertiser Support' awards respectively.
TradeDoubler made large gains year-on-year, taking the extremely competitive 'Best Managed Affiliate Programme' crown for their work managing 'The Body Shop' affiliate programme, plus their recent re-alignment and co-ercive measures to improve publisher support was lauded a success, taking home the Publisher-voted 'Best Publisher Support' award and the highly anticipated 'Publisher's Choice of Network' crown, giving the award a new home for the first time in 5 years.
Pete Newman from Performance-based agency Found. received this year's 'Hotshot Rising Star' award, beating a very competitive shortlist of entrants to the post for 2012.
There were also award wins for InvisibleHand (Publisher Innovation & Best Travel Publisher), Nectar (Best 3rd Party Application), 7thingsmedia (Best Agency), Found. (Best Search Campaign & Best Finance Publisher), Arena Media (Best Lead Generation Campaign & Best Finance Advertiser), NHS Blood and Transplant (Best use of Social Media), Commission Junction (Best use of Mobile), Skimlinks (International Excellence Award), Affilinet (Best Travel Advertiser), uSwitch(Best Technology & Telecoms Publisher), Dublinbet.com (Best Casino & Gaming Advertiser) and TopCashback (Best Casino & Gaming Publisher).
Full Winners & Highly Commended List - Performance Marketing Awards 2012
Highly Commended: vouchercloud
Highly Commended: vouchercloud
Best 3rd Party Application
Best use of Data
Best New Entrant
Winner: Performance Horizon Group
Best Lead Generation Campaign
Best Search Campaign
Best use of E-mail
Highly Commended: Nectar
Best use of Social Media
Winner: NHS Blood and Transplant
Best use of Mobile
Best Consumer Targeting Campaign
Best use of Affiliate Marketing as part of a Multi-Channel Campaign
Best Managed Affiliate Programme
International Excellence Award
Hotshot Rising Star
Highly Commended: Stephanie Small from Neo@Ogilvy
Best Finance Advertiser
Best Finance Publisher
Highly Commended: Azam Marketing
Best Casino & Gaming Advertiser
Best Casino & Gaming Publisher
Best Retail Advertiser
Best Retail Publisher
Highly Commended: Nectar Fashion
Best Travel & Leisure Advertiser
Best Travel & Leisure Publisher
Best Technology & Telecoms Adveriser
Best Technology & Telecoms Publisher
Highly Commended: Broadbandchoices.co.uk
Network Achievement Awards
Best Publisher Support
Best Advertiser Support
Winner: Digital Window
Publisher's Choice of Network