INside Performance Marketing
Top 50 Industry Players from 2017
Performance Marketing Awards - Winners & Highly Commended 2012

Performance Marketing Awards - Winners & Highly Commended 2012


Celebrating excellence and innovation through a deeper harnessing of data, true multi-channel marketing and smarter collaboration were the highlights of last night's Performance Marketing Awards (formerly a4uAwards) ceremony.

The Grosvenor House Hotel played host to the sixth annual awards ceremony last night, holding our biggest ever number of guests as more than 800 performance marketers turned up to enjoy an evening of unrivalled networking and celebration of this year's Performance Marketing successes.

As A4u's host for the evening, Miles Jupp's quick-witted, observational comedy was followed by a total of 30 award winners, who have helped put Performance Marketing into the spotlight once again as a recession-proof, attractive channel, that is proving to take more budget across the wider digital spectrum.

Download this year's online Book of the Night, detailing insight into all of this years Performance Marketing Award winners.

Winner Highlights

There were a number of new companies on the winner's list for 2012. ZenithOptimedia (Advertiser Innovation), myThings (Best use of Data), OMGPM (Network Innovation), Performance Horizon Group (Best New Entrant) and Criteo (Best Consumer Targeting Campaign) all took home their first Performance Marketing Awards.

Hat Trick Wins for, Affiliate Window & TradeDoubler wowed judges with their impressive multi-channel approach to take home a hat-trick of awards for campaigns with New Look and The Body Shop, plus their work in the retail sector by taking home the 'Best use of Affiliate Marketing as part of a Multi-Channel Campaign', 'Best use of E-mail' and 'Best Retail Publisher' awards respectively. Affiliate Window also took home a hat-trick of awards, for their work with Phase Eight, BSkyB and overall advertiser support in the 'Best Retail Advertiser', 'Best Technology & Telecoms Advertiser' & 'Best Advertiser Support' awards respectively.

TradeDoubler made large gains year-on-year, taking the extremely competitive 'Best Managed Affiliate Programme' crown for their work managing 'The Body Shop' affiliate programme, plus their recent re-alignment and co-ercive measures to improve publisher support was lauded a success, taking home the Publisher-voted 'Best Publisher Support' award and the highly anticipated 'Publisher's Choice of Network' crown, giving the award a new home for the first time in 5 years.

Pete Newman from Performance-based agency Found. received this year's 'Hotshot Rising Star' award, beating a very competitive shortlist of entrants to the post for 2012.

There were also award wins for InvisibleHand (Publisher Innovation & Best Travel Publisher), Nectar (Best 3rd Party Application), 7thingsmedia (Best Agency), Found. (Best Search Campaign & Best Finance Publisher), Arena Media (Best Lead Generation Campaign & Best Finance Advertiser), NHS Blood and Transplant (Best use of Social Media), Commission Junction (Best use of Mobile), Skimlinks (International Excellence Award), Affilinet (Best Travel Advertiser), uSwitch(Best Technology & Telecoms Publisher), (Best Casino & Gaming Advertiser) and TopCashback (Best Casino & Gaming Publisher).

Full Winners & Highly Commended List - Performance Marketing Awards 2012

Advertiser Innovation

Winner: ZenithOptimedia for B&Q;

Highly Commended: vouchercloud

Publisher Innovation

Winner: InvisibleHand

Highly Commended: vouchercloud

Network Innovation

Winner: OMG for OMG Rewards

Highly Commended: RevenueWire for CallStream

Best 3rd Party Application

Winner: Nectar

Highly Commended: R.O.Eye for eBay / Skimlinks

Best use of Data

Winner: myThings for Littlewoods

Highly Commended: Affiliate Window for Sky

Best New Entrant

Winner: Performance Horizon Group

Highly Commended: Affiliate Window for Zalando

Best Lead Generation Campaign

Winner: Arena Media for RED Instructor Training

Highly Commended: 7thingsmedia for Secret Sales

Best Search Campaign

Winner: Found. with Starcom MediaVest Group for flybe.

Highly Commended: Carat for Vodafone / Net Media Planet for Mac / Microsoft

Best use of E-mail

Winner: for The Body Shop

Highly Commended: Nectar

Best use of Social Media

Winner: NHS Blood and Transplant

Highly Commended: Affiliate Window for The Hut Group

Best use of Mobile

Winner: Commission Junction for Argos

Highly Commended: Quidco for Quidco Mobile

Best Consumer Targeting Campaign

Winner: Criteo for TotalJobs

Highly Commended: ZenithOptimedia for B&Q;

Best use of Affiliate Marketing as part of a Multi-Channel Campaign

Winner: for New Look

Highly Commended: Commission Junction for Flybmi / vouchercloud for White Stuff

Best Managed Affiliate Programme

Winner: TradeDoubler for The Body Shop

Highly Commended: 7thingsmedia for Ted Baker / Affiliate Window for Sky

International Excellence Award

Winner: Skimlinks

Highly Commended: Rakuten Linkshare for NET-A-PORTER

Hotshot Rising Star

Winner: Pete Newman from Found.

Highly Commended: Stephanie Small from Neo@Ogilvy

Best Agency

Winner: 7thingsmedia

Highly Commended: Arena Media / Lbi Bigmouthmedia

Vertical Awards

Best Finance Advertiser

Winner: Arena Media for Legal & General

Highly Commended: Neo@Ogilvy for AMEX

Best Finance Publisher

Winner: Found. for Post Office

Highly Commended: Azam Marketing

Best Casino & Gaming Advertiser


Highly Commended: Commission Junction and Paddy Power

Best Casino & Gaming Publisher

Winner: TopCashback

Best Retail Advertiser

Winner: Affiliate Window for Phase Eight

Highly Commended: affilinet for Debenhams

Best Retail Publisher


Highly Commended: Nectar Fashion

Best Travel & Leisure Advertiser

Winner: affilinet & nonstopConsulting for Virgin Atlantic

Highly Commended: Commission Junction & TUI

Best Travel & Leisure Publisher

Winner: InvisibleHand

Highly Commended: Found. for Handpicked hotels

Best Technology & Telecoms Adveriser

Winner: Affiliate Window for BSkyB

Highly Commended: Affiliate Window for Vodafone / MEC for T-Mobile

Best Technology & Telecoms Publisher

Winner: uSwitch

Highly Commended:

Network Achievement Awards

Best Publisher Support

Winner: TradeDoubler

Best Advertiser Support

Winner: Digital Window

Publisher's Choice of Network

Winner: TradeDoubler

Download this year's Book of the Night Now for full information on 2012's winners.

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

You may also like…