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Incubation Scheme Launches Second Round of Applications - The Zoo Project

Incubation Scheme Launches Second Round of Applications - The Zoo Project


The second round for applications is open from 1st May - 15th June and can be submitted via

The Zoo Project was launched last December by TradeDoubler and entries are judged by a panel of ‘dragons’ – marketing and busness experts from some of the UK’s top companies, including Tesco, British Gas, BT and also included A4u Founder Matthew Wood. You can read more about the launch of the Zoo Project here.

Mobile, Social and Developer Applications encouraged for Second Round

The next wave of start-ups will not only win one year’s rent and rates free office space at TradeDoubler’s prestigious central London UK headquarters in Victoria, but also mentoring from TradeDoubler’s performance marketing industry experts; access to major brand advertisers, partners and networking opportunities with other Zoo Project companies and industry entrepreneurs.

A4u will be closely following the development of Zoo Residents over the coming months, and will report back through our new Zoo Project Blog area within A4u.

Rob Wilson, Market Unit Leader, North West, TradeDoubler, said:

“Now that the first six start-ups have joined us in Victoria and have made it a success, it’s time to open our doors to more entrepreneurs and business leaders. We’re creating an e-commerce hub that encourages innovation and creativity and that is responding to consumers’ changing behaviour as they search for great deals and products online and on their mobiles.”

“In the longer term, we see the kind of performance-based marketing practiced by affiliates becoming as important as TV or press advertising – even more so. Combine this with British entrepreneurial spirit, and the fact that online advertising in the UK is forecast to grow by over 10% this year, and we think that this hugely dynamic business sector will give the UK economy a real shot in the arm," continued Wilson.

“We are really keen to see more entries, especially from the mobile, social sectors and developers. But really, we want to hear from anyone in the early stages of developing an online company, product or service. The Zoo Project is a truly unique opportunity to accelerate a start-up’s commercial success and supercharge their networking opportunities,”

Find out more.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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