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How European performance marketing has changed over the last year

How European performance marketing has changed over the last year


A4u recently announced that the European Affiliate Survey 2012 is open for those looking to contribute. To coincide with the announcement, we’ve created an infographic showcasing some of the more interesting trends and figures from last year’s report.

Shortly before the a4uexpo Europe, we’ll be publishing the results of this year’s survey, which will give you a chance to view how certain demographics have changed. You’ll also be able to see how some previous hot topics aren’t anywhere to be seen in modern performance marketing life.

Questions will be answered about whether Spanish companies will still view the E-Privacy Directive as a serious stumbling block in their financial figures. Will the French continue to count lead generation as their primary method of pushing traffic to their websites? Do one in five Danish companies still receive financial funding?

Until then take a look at the infographic below and allow yourself to be the judge of how relentless the pace of evolution in the performance marketing industry has become.

A4u European Affiliate Survey 2011 infographic

Want to discover how performance marketing strategies compare in other countries? If you do, you'll definitely want to attend A4u's next event, a4uexpo Europe. The two-day conference takes place in Barcelona on the 19th and 20th of June. It features over 40 sessions from the industry's leading brands and over 1000 delegates from more than 30 countries. With a continuous pan-European undercurrent, you'll be able to discover first-hand how to make big gains in performance marketing beyond your own territory. Registration is now open for publishers, advertisers, networks and agencies, and you will receive a discount of up to 30% on group bookings.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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