INside Performance Marketing
Top 50 Industry Players from 2017
Savoo discusses its entrance into the travel market - Q&A

Savoo discusses its entrance into the travel market - Q&A


Why have you decided to enter the travel market now?

The travel sector is an important market as buying a flight or a holiday is something everyone looks to get a good price on. Savoo wants to offer our users a varied choice and adding travel to the site helps us offer a full service offering that can help savvy shoppers in whatever they are looking to make a saving on.

Do you not think it's too crowded?

SB: It’s a busy sector, there’s no denying that, but we think there is always space for an exciting addition and, essentially, the consumer will decide if there is space for an extra player. We are working really hard to make this an important part of the Savoo offering and continue to work with partners to make sure we have the best money saving offering we can.

Will it be difficult to make the leap from traditionally being a voucher site to more of a travel comparison one? How will you educate users?

SB: Savoo is now firmly a destination site for finding the best money saving information and we offer the consumer a number of different options on how to save money in different sectors. This has been the case for some time now and while we still pride ourselves on being able to offer great deals and codes, we think we can offer far more than that moving forward.

What made you choose Distribute Travel's QuickStart platform?

SB: We had great chemistry with the DT team and felt that the solution and flexibility Giles and the team provided was the best fit for us. Technically we felt the solution was the best for our visitors and for the way we wanted the page to look and feel.

How did it compare to the competition?

SB: We took our time in choosing a partner and there were a number of good options available, but we felt the DT team offered us the scope to move quickly and be flexible in how we approach the project.

Continue the conversation

Got a question or comment – tweet Simon simonnholland or comment on Twitter, Facebook or LinkedIN.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

Read more from Simon

You may also like…