Lonely Planet Travels to Leading Performance Networks for Affiliate Activity

5 years
    Press Release

Leading travel information provider, Lonely Planet, has launched an affiliate programme with global performance networks Affiliate Window and buy.at in the UK and US markets.

Lonely Planet’s program will drive growth across their website (lonelyplanet.com) and provide revenue opportunities for publishers via Lonely Planet‘s online bookshop and, later on in the year, a range of travel services, which includes hotel bookings, travel insurance and tours.

Lonely Planet is the world’s leading travel publisher. For almost 40 years, they have enabled travellers to experience the world and get to the heart of a place via guidebooks, an award-winning website, a suite of mobile and digital travel products, and a dedicated traveller community.

Lonely Planet understands the valuable role affiliate marketing plays and is committed to growing it’s program by fostering close relationships with existing and new publishers, providing generous commissions and expanding the program to include the online shop and a broad range of travel services in the coming months. Affiliate Window and buy.at will work closely with Lonely Planet across the UK & US programmes to ensure a successful global proposition.

“Having previously worked with Affiliate Window in the UK, we know they have the tools, technology and network reach to drive revenue as well as meet the ever-changing needs for both publishers and advertisers,” says Vicky Pester, Online Marketing Manager for Lonely Planet. “We’ve been impressed with their previous campaigns and look forward to working with the Affiliate Window and buy.at teams to establish a more proactive approach to our affiliates while growing our travel services offering.”

Anjulie Truong, Client Services Manager for Affiliate Window adds: “"We are delighted to partner exclusively with Lonely Planet for both their UK and US affiliate offering. Lonely Planet is a well known and respected travel and retail operator with a driven attitude to online marketing. The brand has innovative expansion plans for the next 12 months and beyond, including developing their reach within bookable travel services. Our global approach is to ensure the US and UK teams work closely together to further develop and align Lonely Planet’s online presence. Combining our experienced account management teams and an award winning technology platform we are confident we can offer the support, insight and guidance to drive their online strategy forwards."

For press enquiries, please contact: Lisa Chaikin Head of PR, Affiliate Window & buy.at e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333