INside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
Content packages include articles, roundtables, product discounts, and more…
Content Monetisation firm Azullo name ex-Guardian News & Media Director as Chairman

Content Monetisation firm Azullo name ex-Guardian News & Media Director as Chairman


Tim is former Managing Director of Guardian News & Media, Chairman of Newspaper Publishers Association, and before that, a director of IPC Media. He is currently teaching at London Business School and consulting to content and advertising businesses.

Earlier this month Azullo secured second round funding from investors including AXM Venture Capital and Joel Rosenblatt to finance growth of its leading product, Respond.

'Banner Blindness' is an every day issue

According to Azullo, eye-tracking studies show most people ignore online ads. Respond solves the problem of 'banner blindness' by using call-to-action buttons to display highly relevant messages to people across a network of quality sites. Someone reading an article about a weekend in New York might see a button above and below the content that says ‘Book flights from London’. Read our guest post from Guy Cookson, Co-Founder of Azullo, for more information on the term 'banner blindness', which was published last year.

Tim Brooks comments, "I am delighted to become Chairman at Azullo. My work brings me into contact with lots of young digital businesses, but Azullo stands out - partly through the founders' style, and partly because of their excellent product."

Guy Cookson, Azullo Co-Founder, comments, "We are experiencing tremendous growth as Respond is adopted by very large publishers and advertisers. I'm very excited about Tim joining us, because he has the expertise and experience to help guide us as we scale and continue to innovate."

Respond is used by leading publishers including Trinity Mirror plc and Future plc, and advertisers including BSkyB and LOVEFiLM - Learn more about Respond by visiting

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris