RCH Digital Ozvouchercodes are a publisher that generate revenue through affiliate marketing of their Australian voucher code website that gives users discount codes for popular brands such as Vodafone, weight watchers and dominos pizza. They had seen a drop in results as a result of Google algorithm changes and approached Climb Digital after seeing an article they published on the subject.
RCH were unsure how to get back their positions in Google. With an ageing site and other onsite problems such as duplicate content holding them back, they needed a solution fast and were finding their existing agency wasn’t able to help them solve the problem to get their business back on track.
As RCH wanted to develop a brand, it was agreed that rather than putting a plaster on the existing website that to develop a new redesign would help increase brand trust. Climb Digital also did a video site analysis that clearly communicated all of the SEO on-site problems that could be made in the meantime to help increase their results. We also found that the links generated were limited in both the type of links and quality.
We also improved the relevancy of the existing on-page optimisation and increased text content positioned above the fold in line with Google algorithm changes. The website also suffered from duplicate content problems on each page, so to combat this we created quality unique content and increased the overall number of words per page for the best converting brands.
For the off-page optimisation we worked on diversifying the links pointing to Ozvouchercodes, as well as moving towards adding branded anchor text links, which has resulted in an overall boost in traffic and affiliate commissions. This resulted in January 2012 being the websites best ever performing month for generating affiliate commissions.
If you want to see the full SEO case study visit climb digital to download the full case study as a PDF.