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Performance Marketing Awards 2012 - Shortlist Announced

Performance Marketing Awards 2012 - Shortlist Announced


The pay-on-performance model across the many facets of online marketing has today emphatically produced an exciting array of leading brands and publishers who have been shortlisted for their performance marketing successes over the past 12 months.

Battle of the Brands

Over 100 brands have been listed in our annual Performance Marketing Awards ceremony shortlists for 2012. These brands, alongside collaboration with advertisers, publishers and agencies have all been rewarded a place on this year's shortlist for embracing, successfully utilising, managing, innovating and/or creating new opportunities within Performance Marketing. Congratulations to:

Sky, RAC, TalkTalk, Everything Everywhere, The Gift Experience, B&Q;, Churchill Insurance, Littlewoods, eBay, Ideal World, Zalando, FlyBMI, Jessops, White Stuff, New Look, Vodafone, flybe, Halifax, Mac, Microsoft, Europcar, Boots, Secret Sales, Acuvue, Mazda, Canderel, The Hut Group, Argos, Figleaves, The Body Shop, Agent Provocateur, Virgin Balloons, Ted Baker, Debenhams, LOVEFiLM, O2, Matalan, The White Company, Tesco, NET-A-PORTER, Sony, Aer Lingus, Legal & General, LV=, AMEX, Post Office, Phase Eight, ASOS, Oasis, Maplin, Virgin Atlantic, Best Western, Thistle, TUI, Carphone Warehouse, T-Mobile, BT, Dublinbet, Paddy Power.

Join us in May

Taking place on the 15th May 2012, the sixth annual awards ceremony that rewards excellence and innovation within Performance Marketing returns to the Grosvenor House Hotel, London, to play host for an evening of celebration and networking in the Performance Marketing channel worth in excess of £5bn.

Find out more about table bookings and sponsorship of the ceremony here.

Performance Integration

Integration of Mobile Commerce has paid dividends to early adopters, with a shortlisting for e-commerce brands Argos, Figleaves, The Body Shop, White Stuff and Debenhams for their success with utilising m-commerce and working with publishers who have a mobile offering to increase online and offline revenue. Publishers shortlisted within categories for their successes with mobile performance marketing include, Quidco, vouchercloud and Found.

Search has once again proved its worth as an additional complement to a brand’s marketing campaign. Big brands including Vodafone, flybe, Halifax, Mac, Microsoft, and Europcar have all been placed on the shortlist in the ‘Best Search Campaign’ category thanks to the work from agencies, networks and publishers operating search campaigns.

The rise of performance marketing across display has been evident from another selection on this year’s shortlisted companies, with AdGenie, Criteo and myThings creating successful campaigns with advertisers.

New technologies have also been commended with a place on the shortlist for this year’s Performance Marketing Awards ceremony. Mobile affiliate network Linking Mobile have been shortlisted for the Best use of Mobile category, plus there were innovative solutions harnessing sheer volumes of data, remarketing technologies, retargeting and 3rd party applications – all adding to the revenue being attributed to the performance channel over the past 12 months.

Full Shortlist for Performance Marketing Awards 2012

By breaking through new channels, optimising existing relationships and pushing the boundaries of performance marketing into wider channels, this year’s shortlist showcases success in mobile, social media, display, e-mail, affiliate and technology.

Advertiser Innovation

  • Affiliate Window for RAC
  • M/Six for TalkTalk
  • MEC for Everything Everywhere
  • Webgains & The Gift Experience
  • ZenithOptimedia for B&Q;

Network Innovation

  • Affiliate Window for Affiliate Window CTS
  • Affiliate Window for Compliance
  • Affiliate Window for Vertical Specialists
  • OMG for OMG Rewards
  • RevenueWire for CallStream

Best use of Data

  • 7thingsmedia for Affiliate Manager Plus
  • Affiliate Window for Sky
  • Affiliate Window, Quidco & RAC
  • Churchill Insurance (with Quidco and OMG)
  • Digital Window – The Strategy Team
  • myThings for Littlewoods

Best 3rd Party Application

  • Aimia Inc for Nectar
  • Commission Junction for Ad Genie
  • InvisibleHand
  • ROEYE for eBay
  • Skimlinks
  • Ve Interactive

Best New Entrant

  • 7thingsmedia for Ideal World
  • Affiliate Window for Zalando
  • Linking Mobile
  • Performance Horizon Group
  • Promocodes

Best Agency

  • 7thingsmedia
  • Affiliate Window
  • Arena Media
  • Lbi Bigmouthmedia
  • MEC
  • Starcom MediaVest

Best use of Affiliate Marketing as part of a Multi Channel Campaign

  • Affiliate Window for Sky
  • Aimia Inc for Nectar
  • Commission Junction for FlyBMI
  • Fifty6 for Virgin Media
  • TradeDoubler for Jessops
  • Vouchercloud for White Stuff
  • for New Look

Best Search Campaign

  • Carat for Vodafone
  • Found. with Starcom Media Group for Flybe
  • MEC for Halifax
  • Net Media Planet for Mac / Microsoft
  • Starcom MediaVest for Europcar

Best Lead Generation Campaign

  • 7thingsmedia for Secret Sales
  • Arena Media for RED Instructor Training
  • iProspect for Acuvue
  • Mindshare for Mazda
  • ValueClick Media for Canderel

Best use of Social Media

  • Affiliate Window for The Hut Group
  • NHS Blood and Transplant

Best use of Mobile

  • Commission Junction for Argos
  • Linking Mobile
  • Quidco for Quidco Mobile
  • TradeDoubler for Figleaves
  • TradeDoubler for The Body Shop

Best use of Email

  • Aimia Inc for Nectar
  • Azam Marketing
  • Freemax Media for Aunt Bessie’s
  • Freemax Media for Broadband Genie
  • SaleCycle-
  • for The Body Shop

Best Consumer Targeting Campaign

  • 7thingsmedia for Agent Provocateur
  • M/Six and Affiliate Window for TalkTalk
  • Criteo for Total Jobs
  • Mediaplex (ValueClick) for Doctors without Borders
  • Merchenta for Virgin Balloons
  • ZenithOptimedia for B&Q;

Best Managed Affiliate Programme

  • 7thingsmedia for Ted Baker
  • Affiliate Window for Debenhams
  • Affiliate Window for LOVEFiLM
  • Affiliate Window for O2
  • Affiliate Window for Sky
  • Affilinet for Matalan
  • Rakuten LinkShare for The White Company
  • MEC for Everything Everywhere
  • TradeDoubler for The Body Shop
  • TradeDoubler for Tesco

International Excellence Award

  • 7thingsmedia for 7thingsmedia and friends
  • Rakuten LinkShare for NET-A-PORTER
  • Neo@Ogilvy for Sony
  • Skimlinks
  • TradeDoubler for Aer Lingus
  • Ve Interactive

Hotshot Rising Star Award

  • Adam Bullock from Top Cashback
  • Andrew Chung from Twentysix Digital
  • Chris Bishop from 7thingsmedia
  • Chris Worthy from ROEYE
  • Graham Jenner from Top Cashback
  • James Little from Top Cashback
  • Matt Swan from Affiliate Window
  • Pete Newman from Found.
  • Rakhee Jogia from Rakuten LinkShare
  • Stephanie Small from Neo@Ogilvy


Best Finance Advertiser

  • Affiliate Window for RAC
  • Arena Media for Legal & General
  • LV=
  • Neo@Ogilvy for AMEX

Best Finance Publisher

  • Azam Marketing
  • Found. for Post Office

Best Retail Advertiser

  • Affiliate Window for Phase Eight
  • Affilinet for Debenhams
  • Commission Junction for Argos
  • Rakuten LinkShare for Oasis

Best Retail Publisher

  • Aimia Inc for Nectar Fashion
  • ASOS for ASOS Fashion Finder
  • Found. for Maplin
  • InvisibleHand
  • Top Cashback
  • vouchercloud for White Stuff

Best Travel Advertiser

  • Affilinet for Virgin Atlantic
  • Lbi Bigmouthmedia & Best Western
  • ValueClick for Commission Junction & Thistle
  • ValueClick for Commission Junction & TUI

Best Travel Publisher

  • Found. for Handpicked hotels
  • InvisibleHand

Best Technology & Telecoms Advertiser

  • Affiliate Window for BSkyB
  • Affiliate Window for Vodafone
  • Affiliate Window & for Carphone Warehouse
  • Affiliate Window & for O2
  • MEC for T-Mobile
  • TradeDoubler for BT

Best Technology & Telecoms Publisher

  • uSwitch

Best Casino & Gaming Advertiser

  • Dublinbet
  • ValueClick for Commission Junction & Paddy Power


Best Publisher Support

  • Digital Window (Affiliate Window)
  • Rakuten LinkShare
  • TradeDoubler

Best Advertiser Support

  • Affilinet
  • Digital Window (Affiliate Window)
  • Rakuten LinkShare
  • TradeDoubler

Publisher’s Choice of Network

The publisher community can choose their favourite network from 26 Affiliate Networks operating within the UK. To place your vote, visit

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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