Less than two weeks following London Fashion Week, thirty leading fashion brands will be in attendance showcasing their key products and inspiring trends for 2012, accompanied by fashion publishers and industry bloggers. The event provides the perfect opportunity for sharing insights on the latest styles, discussing developments within the online fashion industry and encouraging further engagement within the performance channel.
Fashion retailers on the guest list include Boden, Tommy Hilfiger, Urban Outfitters, Thomas Pink and New Look. The evening will begin with Jessica Markwood, Editorial Director for OSOYO, presenting the top fashion trends for the season as well as offering a sneak peek into Autumn/Winter 2012 collections. The expo will then commence with each fashion brand hosting a mini boutique in an effort to attract and engage with publishers.
Affiliate Window has seen a healthy increase in the number of fashion brands incorporating performance marketing campaigns within their online marketing strategies, hoping to increase brand exposure, support new customer acquisition and generate additional revenue. In the last twelve months the network has added a number of reputable fashion retailers to its already established portfolio, including AllSaints, Selfridges, Ugg Australia and Shop Direct Group.
Colleen Bulfin, Affiliate Window’s Fashion Specialist comments: “Events like Fashion Focus are fundamental in building long-standing relationship between advertisers and publishers. As a network with a broad range of fashion brands, we know how to strike the perfect balance between providing industry knowledge, fostering new business partnerships and introducing informal networking opportunities.”
As more consumers shop online, performance marketing has become an increasingly attractive channel for fashion retailers. With the growing prevalence of fashion bloggers and style comparison sites looking for the means to monetise their site, there are a wealth of online partnership opportunities available, all offering clear and measureable results through the performance channel. In the second half of 2011, long tail fashion publishers working with Affiliate Window earned nearly three quarters of a million pounds in commissions demonstrating the extensive value this industry offers.