Hotshot Award nominations are open for 2012 and we hear from this year’s winner…

6 years
    Press Release

Joshna Patel talks winning awards

To be nominated for an award for your business prowess by your peer, client or employer is possibly one of the highest accolades you can receive… second only to beating off the other contenders to be crowned the winner! And all of this at only 30 years of age or under.

This is what Joshna Patel, Marketing Manager at Red Letter Days achieved earlier this year when she was announced as the A4U Hotshot of the year 2011 at the a4uAwards – now known as the Performance Marketing Awards

A4U wanted to establish first-hand how it feels to be the very first industry hotshot, and how it has affected Joshna as an individual and Red Letter Days nearly 12 months on.

How did you enjoy the evening, were there any particular highlights (besides picking up your award)?

I had a great evening at the awards. Of course the main highlight was winning the award but it was also great to see so many familiar faces in one room – it’s not often you get everyone together from the industry so it’s always good to know that we can all get together.

As the inaugural winner of the Hotshot award, how did it feel to win the award among such a discerning audience?

Honestly it was a shock to win the award, I was in a category with so many talented individuals that no-one could have predicted the winner. It was also quite daunting yet exciting to win and celebrate with everyone in the industry.

The award was for 'making an impact' within the industry. Why do you think you won the award earlier this year?

I think I won the award earlier this year because I actively engage within the industry and am continuously promoting the performance marketing sector in other areas as and when I can. I also believe that the impact that I have made with Red Letter Days has helped to further highlight some of my achievements.

7 months have passed since the awards ceremony, how has winning one of our awards aided you on a day-to-day basis?

Winning an award has helped me on a day-to-day basis to further promote and show the importance of performance marketing within my organisation. It has also helped with my personal growth.

What new factors within the Performance Marketing space do you think are keeping you on your toes?

There are quite a few different things that come to mind – mobile marketing has been something that we have been looking at, as well as how the industry will comply with the EU Privacy Directive which has been discussed at IAB meetings as well as within our organisation.

What's next for you?

Next…watch this space.

Re-live Joshna’s moment again from the 2011 a4uAwards.

Joshna has joined this year’s Performance Marketing awards’ judges line-up on the Hotshot award for 2012 to offer first-hand experience in this category.

If you are an Agency, Network, Publisher or Advertiser the Hotshot award is the perfect opportunity to showcase a key member of your team.

Performance Marketing has evolved over the years and this wouldn’t be possible without the dedication, innovation and canvassing of some key individuals, if you feel that you work with or employ that person, then make sure you nominate them for the 2012 Hotshot Rising star award at the Performance Marketing Awards on the 15th May. Remember they must be 30 years of age or under.

For more information on how to nominate as well as guidance and questions visit

The Performance Marketing Awards will take place at the Grosvenor House Hotel, Park Lane, London on 15th May 2012. If you would like to be a part of next year’s awards, by sponsoring the event or booking a table contact Stuart Pringle or phone 0117 203 3013.

For more information or for any queries on entering the Performance Marketing Awards contact

Be a part of the Performance Marketing Awards and enter today.